Organic Search Is Actually Responsible for 64% of Your Web Traffic (Thought Experiment)

Groupon recently published a study showing 60% of their ‘direct’ traffic is actually organic search traffic. With this new finding in mind, Conductor updated an earlier study of 310 million visits and reallocated 60% of the study’s ‘direct’ visits to organic search. The original study showed that 47% of visits were organic search; the updated … Continue reading Organic Search Is Actually Responsible for 64% of Your Web Traffic (Thought Experiment)