Digital Marketing Stories

Exceed Your 2017 Marketing Goals With These 7 C3 Sessions

With 2017 now in full swing, it’s time to look ahead and plan for success. The one-month countdown is now on until the hottest digital marketing conference of the year takes the Avenue Q stage in the heart of New York City on March 1-2.

I’ve been to hundreds of marketing conferences and the lineup at C3 this year is one of the most exciting I’ve seen together on one stage.

We’ve gathered 40 speakers from major brands (GE, YouTube, GoDaddy) to share their secrets to organic marketing success with you. In addition to our keynotes this year, we have a ton of breakout sessions with marketers ranging from huge enterprise brands like LEGO, to emerging startups like ClassPass.

Take a look at some of our favorites below:

For the Search Marketer

1. Google: Connect To Your Customers Using Data 

adam singer digital marketing conference

Google Analytics’ Adam Singer is highly experienced in all digital strategy for enterprise brands, with a strong focus on data-driven decisions. In this session, he’ll empower and teach you how to authentically reach your customers with data.

2. Become A Modern Day SEO Master simon heseltine digital marketing conference

With SEO constantly changing, where should you focus your 2017 budget? We’re excited to have SEO master Simon Heseltine (VP of Search at present on the major shifts in marketing last year and how to craft a winning SEO strategy for 2017.

For the Content Marketer

3. The Building Blocks of LEGO’s Content Marketing

luis navarrete gomez lego digital marketing conference

It’s no secret: LEGO is known for its exceptional consumer engagement and loyal fan base. Luis Navarrete Gomez will outline the building blocks of LEGO’s content strategy that connects with audiences from children to grandparents. He will also outline how to coordinate this content across several internal teams from PR to social.

4. WordStream: Hacking Content Promotion With Paid Social

larry kim content strategy digital marketing conference

Larry Kim, founder of WordStream and major marketing influencer, is known for his marketing experiments. From his knowledge and experience, he will teach you hacks that will greatly increase who sees your content on Facebook and Twitter.

5. YouTube: Cutting Through Your Video Content Clutter

mark mcmaster youtube digital marketing conference

Mark McMaster, Video Product Strategy Lead at Youtube, will take a deep dive into the video consumption behavior he’s seen at YouTube and teach you how you can capitalize on content opportunities in today’s multi-screen world. You’ll walk away with effective skills and strategies to measure the value of your video engagement.

For the Digital Marketing Leader

6. Transform Your Company For the Digital Age

john hancock digital marketing conference

Innovator and entrepreneur Jay Wightman reveals what the journey looks like for an enterprise to adapt for the next generation of digital marketing for any industry. Jay has helped several brands adapt their legacy products and services to better align and scale online.

7. ClassPass: Building Habits of a High Growth Company

joanna lord class pass digital marketing conference

If there’s one person who knows how to grow a company, it’s Joanna Lord, CMO from ClassPass. She will get into the nitty-gritty of how to effectively organize your teams and company for accelerated growth.

Between these sessions, the insights and the networking opportunities (not to mention the Bloody Mary Bar), C3 is going to be a fantastic event. So, I’ll see you there?

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