> ## Documentation Index
> Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating and Managing Annotations

> Create custom annotations on Pages, Page Details, and Keywords reports to track the SEO and content activities that drive your performance.

Content Activity Reporting—Conductor's change detection technology—automatically detects changes to all of the elements listed below, in addition to when Conductor first discovered the page:

* Title tags
* Meta Descriptions
* h1-h6 tags

You can also create and view custom annotations on [**Pages**](/docs/intelligence/pages-conductor-intelligence/), [**Page Details**](/docs/intelligence/page-details/), and [**Keywords**](/docs/intelligence/keywords/) to help you monitor and keep track of all your SEO and content activities—not just those that Conductor detects with [Content Activity Reporting](/docs/intelligence/annotations-and-content-activity-reporting/). For example, you can annotate moments in your pages' performance that reflect algorithm changes, campaign beginnings and endings, or events relevant to your industry.

Hover over the purple pins to view the kind of custom annotation that appears for a date. Then click to find more context about the annotated event.\\

<img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--2021_CAR_in_CP_gif.gif?s=002a1040029afccc27d82f39e48fc549" alt="2021_CAR_in_CP_gif.gif" width="2560" height="1440" data-path="images/intelligence/creating-and-managing-annotations--2021_CAR_in_CP_gif.gif" />

## Create a custom annotation

1. In Pages, Page Details, or Keywords, do one of the following:
   * Follow the path **Annotations** > **Add New**.\\
     <img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--Add_New.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=dabb1cf2ba7efd7f3bed50226b6a9697" alt="Add_New.png" width="1690" height="830" data-path="images/intelligence/creating-and-managing-annotations--Add_New.png" />
   * Hover over a date in the chart and click the green icon.\\
     <img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--green_pin_add_icon_.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=e5ceb1a97312b16a3cea7a8d16060f48" alt="green_pin_add_icon_.png" width="463" height="218" data-path="images/intelligence/creating-and-managing-annotations--green_pin_add_icon_.png" />
   * Open an existing annotation (the purple pins) and click the **Add Annotation** icon.\\
     <img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--add_from_CAR.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=cf6bcb799f662d8171dbb7f82047d70e" alt="add_from_CAR.png" width="1011" height="229" data-path="images/intelligence/creating-and-managing-annotations--add_from_CAR.png" />
2. Enter details about the annotation that reflect the note you are making:
   * Enter a description for the annotation.
   * Give the date (if not already selected) you want to associate with the annotation. Note that you can select dates in the future as well as in the past.
   * Select the type of change associated with the event. You can also create types if the default list does not include a type you want to use.
3. Select the page or pages you want this annotation to apply to. You can choose just a single page, multiple individual pages, pages associated with a particular page group, or every page on your site. **Note:** you can even enter a page that does not yet have traffic, and is not reported on in Conductor. This allows you to add annotations to Conductor when an event occurs (such as a campaign start or when an article was published), and does not require you to wait until it appears in your platform reports.\\
   <img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--display_setting_for_annotation.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=471a19ee100cb1a5357cdfbb2b7d7f0b" alt="display_setting_for_annotation.png" width="1226" height="564" data-path="images/intelligence/creating-and-managing-annotations--display_setting_for_annotation.png" />
4. Click **Save**.

You can now see this new custom annotation in the chart. Furthermore, you'll see the same new custom annotation appear for this time period across any chart with annotations in Keywords, Pages, and Page Details.\\

<img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--Finished_annotation_pin.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=890f2ba7db41fa130a4e035774bb0bca" alt="Finished_annotation_pin.png" width="405" height="169" data-path="images/intelligence/creating-and-managing-annotations--Finished_annotation_pin.png" />

## Review your annotations

Curious what annotations your team has created and that Conductor has generated for your technical changes? Just follow the path **Annotations** > **View All**.\\

<img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--View_All.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=28dd1f3064ccf3634199c98881d14319" alt="View_All.png" width="1686" height="828" data-path="images/intelligence/creating-and-managing-annotations--View_All.png" />

In the **Keywords** and **Pages** reports, the window that appears shows you all your custom annotations created in that report. In **Page Details**, the window shows you all of the page-relevant annotations generated from technical changes detected by Conductor and all custom annotations you have created.\\

<img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--view_all_annotations.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=69b17d8440e6e125e577007bddb2adcd" alt="view_all_annotations.png" width="2200" height="1760" data-path="images/intelligence/creating-and-managing-annotations--view_all_annotations.png" />

### Want to download your annotations?

You can download the annotations that are associated with the report you are viewing. From the **View all** window, click the **Share** icon and select **Download XLSX**. The resulting Microsoft Excel file includes all the annotations associated with the Pages report, Page Details report, or Keywords report you are viewing. Note that any filters or view settings are not applied to the downloaded file.

<img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--Download_Annotations.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=5517534b7daf349d09c62139d0ab8d38" alt="Download Annotations.png" width="821" height="428" data-path="images/intelligence/creating-and-managing-annotations--Download_Annotations.png" />

## Manage the annotations that appear

By default, all types of annotations appear through [Content Activity Reporting](/docs/intelligence/annotations-and-content-activity-reporting/) (though, in the **Keywords** and **Pages** report, these annotations are limited to the custom annotations you have created).

To determine the events for which annotations appear through Content Activity Reporting, you can follow the path **Annotations** > **Display Settings**.\\

<img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--Display_Settings.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=65aa312e438cb3918a1f040f837d559c" alt="Display_Settings.png" width="1682" height="826" data-path="images/intelligence/creating-and-managing-annotations--Display_Settings.png" />

In the **Keywords** and **Pages** reports, you can choose the types of custom events for which you want annotations to appear in that report. The display settings you make are report-specific.\\

<img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--revised_pages_annotation_display_settings.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=62633ffb74206f0902c5f214d7ea77a3" alt="revised_pages_annotation_display_settings.png" width="1224" height="1368" data-path="images/intelligence/creating-and-managing-annotations--revised_pages_annotation_display_settings.png" />

In **Page Details**, you can choose the **Custom Events** and **Detected Events** for which you want annotations to appear in that report.\\

<img src="https://mintcdn.com/conductor-0f65a05d/dx70RUlAFXJnLCQz/images/intelligence/creating-and-managing-annotations--revised_page_details_annotations_setting.png?fit=max&auto=format&n=dx70RUlAFXJnLCQz&q=85&s=11b57170025091e3c27626d1641e578a" alt="revised_page_details_annotations_setting.png" width="1226" height="1558" data-path="images/intelligence/creating-and-managing-annotations--revised_page_details_annotations_setting.png" />
