> ## Documentation Index > Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # How to research keywords using social media signals > Increasingly, audiences are using social media as a search engine. **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fdocuments%2F4d1d875f-cc84-49c7-ad94-61137e7e8823) Increasingly, audiences are using social media as a search engine. By understanding how your audience searches within these platforms, you can optimize your content for greater relevance. Employing social listening and keyword analysis to identify trending topics and user intent can ultimately enhance the discoverability of your website and social media content. Social media search should be a part of your overall search strategy. Learn more in [this Conductor blog post](https://www.conductor.com/blog/2022/02/social-media-seo-rank/) about how social media can affect your rank on Google, as well. You can use [Research](/docs/creator/research/) in Conductor to research and identify the best social keywords to target. With daily social mentions data, you can better understand the keywords people are using to talk about your topic on social media. 🛠️ Conductor Workflow 1. Starting in [Research ↗️](https://app.conductor.com/u/explorer), perform the steps described in the [Keyword research for a topic with Research](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F1de16f9e-6bb0-4f3b-8d50-98e2dee0bbd0%2Fstep%2F0951065f-c04f-40d7-8acf-e2917f4b7911) lesson. 2. In the Related Keywords table, sort the Mentions column to see which related keywords are used the most on social platforms. For more information on Conductor's social mentions data, [refer to this article.](/docs/platform/social-data-in-conductor/) 3. Review these keywords to look for topics you might not have previously considered creating content for. * Does your audience on social media use different language for your explored topic? * Are there topics that you could create new social media content for? * Are there related keywords you can optimize existing site content for to accommodate a broader audience? What's next? Use [Writing Assistant](/docs/creator/writing-assistant/) to help you draft high-quality, optimized content that provides value to your audience.