> ## Documentation Index
> Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Platform: Investigate Competitors with Conductor

> A guided walkthrough of the Platform: Investigate Competitors with Conductor workflow with Conductor — follow the lessons in order or jump to the one you need.

<AccordionGroup>
  <Accordion title="Introduction">
    <Info>
      **Conductor customers:** [Review this in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fdfe2877a-a1d6-474f-8e36-733be6e1fa8e%2Fstep%2F98c09474-1eb9-40e9-ab6d-42fba13bbd30)
    </Info>

    <Accordion title="Not a customer? Click here to view this lesson">
      <img src="https://mintcdn.com/conductor-0f65a05d/-TPeaxNNAU3-UZVn/images/platform/learning-center/tutorials/platform-investigate-competitors-with-conductor--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesdfe2877a-a1d6-474f-8e36-733be6e1fa8esharedE-RckeZcn4-7.png?fit=max&auto=format&n=-TPeaxNNAU3-UZVn&q=85&s=81f55a89f05c989480c9af8f78acaf1b" alt="dynamic content" width="1584" height="396" data-path="images/platform/learning-center/tutorials/platform-investigate-competitors-with-conductor--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesdfe2877a-a1d6-474f-8e36-733be6e1fa8esharedE-RckeZcn4-7.png" />

      Want to gain a competitive edge over your top rivals? Learn how to accurately identify your SEO competitors and analyze their strategies for inspiration to enhance your own. Use Conductor Intelligence to measure market share, compare side-by-side rankings, and highlight your competitors' top content. Share these insights with stakeholders to ensure your entire team is working together to close competitive gaps.

      This course includes four lessons:

      * Identify and track your top competitors with Market Share
      * Perform competitive research with Conductor's keyword index
      * Measure how you rank side-by-side to competitors for tracked keywords
      * Analyze competitors in AI Search

      🚨Note: Please make sure to click the "start course" button at the bottom of the course and the "complete course" button at the end to get credit for completing the course 🚨
    </Accordion>
  </Accordion>

  <Accordion title="Identify and track your top competitors with Market Share">
    <Info>
      **Conductor customers:** [Review this in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fdfe2877a-a1d6-474f-8e36-733be6e1fa8e%2Fstep%2Fa92dd5e4-9903-4a9c-a9b3-22b61f2cae45)
    </Info>

    <Accordion title="Not a customer? Click here to view this lesson">
      This lesson will teach you how to uncover who you are really competing with in organic search across the categories and topics most important to your organization. Monitor your performance against known business competitors and surface new or emerging competitors with a dynamically updating Market Share report.

      Topics include

      * Visualizing the competitive landscape with Market Share
      * Using keyword groups and filters to assess competitive differences across important product lines and content areas
      * Reporting on who owns the top organic search results—and your performance against comparison web properties

      <iframe src="https://player.vimeo.com/video/986021258" width="100%" height="400" frameBorder="0" allow="encrypted-media *;" allowFullScreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F986021258" />

      🚧 Disclaimer: While we are currently updating our library to reflect Conductor’s new Top 30 high-integrity data standard, the strategies shown here remain best-in-class. You may notice slight differences in reporting visuals—catch up on those changes in our [<u>Full Industry Perspective</u>](https://www.conductor.com/blog/google-100-result-serp-change/) and [<u>Communication Playbook</u>](https://app.conductor.com/u/community?ms_url=%2Fdocuments%2F8e141fd5-63d5-4c56-8786-5a0c1a26e258).

      Also we're actively making improvements to Conductor's workspace design and functionality. The core experience remains the same, but you may notice some differences in the interface — including a reorganized control bar and updated share options.

      <img src="https://mintcdn.com/conductor-0f65a05d/-TPeaxNNAU3-UZVn/images/platform/learning-center/tutorials/platform-investigate-competitors-with-conductor--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesdfe2877a-a1d6-474f-8e36-733be6e1fa8esharedck2r7WgKEs-image.png?fit=max&auto=format&n=-TPeaxNNAU3-UZVn&q=85&s=bcd6325df4041a0639f75f95e599df6f" alt="dynamic content" width="840" height="342" data-path="images/platform/learning-center/tutorials/platform-investigate-competitors-with-conductor--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesdfe2877a-a1d6-474f-8e36-733be6e1fa8esharedck2r7WgKEs-image.png" />

      #### Step-by-step

      Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:

      1. In [Market Share ↗️](https://app.conductor.com/u/market-share) (Performance > Traditional Search > Market Share), apply a keyword group to focus the report on a specific product line or content topic.
      2. Review the domains ranking in the SERPs you are reporting on to learn who owns the greatest share of visibility.
      3. Use the table below to identify any domains that might be gaining market share over time.

      As you perform these steps:

      * Add widgets to a workspace so you can monitor market share over time.
      * Add competitors as comparison web properties, if you don't already.

      Related Resources

      * [Conductor Intelligence's Market Share report](/docs/intelligence/market-share/)
      * [Keyword group FAQs](/docs/intelligence/keyword-group-faqs/)
      * [Conductor's workspaces](/docs/platform/workspaces/)
      * [What are comparison web properties?](/docs/platform/web-properties-faqs/)
    </Accordion>
  </Accordion>

  <Accordion title="Perform competitive research with Conductor's keyword index">
    <Info>
      **Conductor customers:** [Review this in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fdfe2877a-a1d6-474f-8e36-733be6e1fa8e%2Fstep%2F5dca9a01-2a42-4e22-900d-388f95c3a424)
    </Info>

    <Accordion title="Not a customer? Click here to view this lesson">
      This lesson guides you on creating a comprehensive competitor analysis report to evaluate their performance, uncover effective keywords, and understand their content strategies. By gaining insights into what works well for your top competitors, you can refine your tactics, enhance your visibility, and ultimately drive more traffic to your website.

      Topics include

      * Investigating a top competitor with Research
      * Adding comparative performance metrics to a workspace
      * Uncovering your competitor’s keyword strengths and weaknesses
      * Identifying which of your competitor’s pages are most visible in search engines

      <iframe src="https://player.vimeo.com/video/986021204" width="100%" height="400" frameBorder="0" allow="encrypted-media *;" allowFullScreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F986021204" />

      🚧 Disclaimer: While we are currently updating our library to reflect Conductor’s new Top 30 high-integrity data standard, the strategies shown here remain best-in-class. You may notice slight differences in reporting visuals—catch up on those changes in our [<u>Full Industry Perspective</u>](https://www.conductor.com/blog/google-100-result-serp-change/) and [<u>Communication Playbook</u>](https://app.conductor.com/u/community?ms_url=%2Fdocuments%2F8e141fd5-63d5-4c56-8786-5a0c1a26e258).

      Also we're actively making improvements to Conductor's workspace design and functionality. The core experience remains the same, but you may notice some differences in the interface — including a reorganized control bar and updated share options.

      <img src="https://mintcdn.com/conductor-0f65a05d/-TPeaxNNAU3-UZVn/images/platform/learning-center/tutorials/platform-investigate-competitors-with-conductor--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesdfe2877a-a1d6-474f-8e36-733be6e1fa8esharedMmfHZgW3j2-image.png?fit=max&auto=format&n=-TPeaxNNAU3-UZVn&q=85&s=a991bca93332520310ffa66dc9519126" alt="dynamic content" width="840" height="342" data-path="images/platform/learning-center/tutorials/platform-investigate-competitors-with-conductor--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesdfe2877a-a1d6-474f-8e36-733be6e1fa8esharedMmfHZgW3j2-image.png" />

      #### Step-by-step

      Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:

      1. In [Research ↗️](https://app.conductor.com/u/explorer) (Performance > Research), enter a competitor's domain and click Explore. The At a Glance tab of a domain report appears.
      2. Above the Summary bar, click Enter a Domain to add your domain as a comparison in the charts below.
      3. Review the At a Glance tab for high-level insights about your competitor's performance.
      4. Go to the Keywords tab.
      5. Review the topics driving the most traffic to your competitor’s domain and expand any keyword in the table to examine their highest ranking page for inspiration on ways to better target that topic.
      6. Go to the Pages tab.
      7. Review all of your competitor’s top performing content for inspiration and insight into how they target the topics you care about.

      As you perform these steps:

      * Add widgets to a workspace so you can monitor performance or return to your investigation over time.
      * Add keywords to track when you think you might want to target and track your own performance for them.

      Related Resources

      * [Conductor's Research reports](/docs/creator/research/)
      * [Conductor's workspaces](/docs/platform/workspaces/)
      * [Add tracked keywords](/docs/intelligence/tracked-keyword-setup/)
    </Accordion>
  </Accordion>

  <Accordion title="Measure how you rank side-by-side to competitors for tracked keywords">
    <Info>
      **Conductor customers:** [Review this in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fdfe2877a-a1d6-474f-8e36-733be6e1fa8e%2Fstep%2Fc1bdddf0-0c2f-448a-b47f-a6b689f30bc9)
    </Info>

    <Accordion title="Not a customer? Click here to view this lesson">
      This lesson explains how monitoring your competitors' rankings can help you identify optimization opportunities and share successes with your stakeholders. Report on areas where you are leading, where you are falling behind, and where you have opportunities to surpass your competitors. Use these insights to prioritize your SEO and content efforts effectively.

      Topics include

      * Using Rank Comparisons to compare your tracked keyword performance with other web properties
      * Tracking new competitors to enable deeper rank analysis
      * Adding widgets to a workspace to showcase competitive wins, losses and opportunities
      * Identifying competitors’ content that ranks well for important topics

      <iframe src="https://player.vimeo.com/video/986021354" width="100%" height="400" frameBorder="0" allow="encrypted-media *;" allowFullScreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F986021354" />

      🚧 Disclaimer: While we are currently updating our library to reflect Conductor’s new Top 30 high-integrity data standard, the strategies shown here remain best-in-class. You may notice slight differences in reporting visuals—catch up on those changes in our [<u>Full Industry Perspective</u>](https://www.conductor.com/blog/google-100-result-serp-change/) and [<u>Communication Playbook</u>](https://app.conductor.com/u/community?ms_url=%2Fdocuments%2F8e141fd5-63d5-4c56-8786-5a0c1a26e258).

      Also we're actively making improvements to Conductor's workspace design and functionality. The core experience remains the same, but you may notice some differences in the interface — including a reorganized control bar and updated share options.

      <img src="https://mintcdn.com/conductor-0f65a05d/-TPeaxNNAU3-UZVn/images/platform/learning-center/tutorials/platform-investigate-competitors-with-conductor--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesdfe2877a-a1d6-474f-8e36-733be6e1fa8esharedK9PrYE4nQ--image.png?fit=max&auto=format&n=-TPeaxNNAU3-UZVn&q=85&s=58691fab971b2ff3388f265b93995aeb" alt="dynamic content" width="840" height="342" data-path="images/platform/learning-center/tutorials/platform-investigate-competitors-with-conductor--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesdfe2877a-a1d6-474f-8e36-733be6e1fa8esharedK9PrYE4nQ--image.png" />

      #### Step-by-step

      Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:

      1. In [Rank Comparisons ↗️](https://app.conductor.com/u/rank-comparisons) (Performance > Traditional Search > More > Rank Comparisons), apply a keyword group to focus the report on a specific product line or content topic.
      2. Choose up to four competitors to compare.
      3. Use the quick filters above the table to easily surface opportunities from the data.
      4. Click to expand a keyword in the table to see the highest-ranking pages from each web property, so you can investigate your competitors’ content strategies.

      As you perform these steps, add widgets to a workspace so you can monitor rank performance over time.

      Related Resources

      * [Conductor Intelligence's Rank Comparisons report](/docs/intelligence/rank-comparisons/)
      * [Keyword group FAQs](/docs/intelligence/keyword-group-faqs/)
      * [What are comparison web properties?](/docs/platform/web-properties-faqs/)
      * [Conductor's workspaces](/docs/platform/workspaces/)
    </Accordion>
  </Accordion>

  <Accordion title="Analyze competitors in AI Search">
    <Info>
      **Conductor customers:** [Review this in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fdfe2877a-a1d6-474f-8e36-733be6e1fa8e%2Fstep%2F1b0aa102-71a5-4473-b068-489a1682166a)
    </Info>

    <Accordion title="Not a customer? Click here to view this lesson">
      Do you know who's winning the conversations in AI search — and on which specific topics? This lesson walks you through the Competitive Landscape tab in AI Search Performance to understand your Share of Voice, identify the competitors dominating your most important topics, and build a targeted action plan to fight back.

      Topics include:

      * Setting the right filter context: Branded vs. Unbranded prompts
      * Reading your Share of Voice KPI cards and benchmarking against the entire market vs. tracked competitors
      * Using the Top Mentioned Brands table to understand who's winning — and how they're perceived
      * Reading the Competitive Landscape by Top Topics to see who wins each specific topic
      * Clicking into a competitor's topic performance to explore the underlying prompts
      * Using global Intent and Persona filters for audience-specific competitive intelligence
      * Using Branded prompts to identify PR and partnership opportunities

      🔁 Seen this video before? If you've already completed the [AI Search Performance course](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Ff775eb4b-1245-41fe-affb-5b1beeee3b26), feel free to skip ahead.

      <iframe src="https://player.vimeo.com/video/1182412148" width="100%" height="400" frameBorder="0" allow="encrypted-media *;" allowFullScreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1182412148" />

      #### Step-by-step

      Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:

      1. Navigate to the Competitive Landscape tab in [<u>AI Search Performance ↗️</u>](https://app.conductor.com/u/ai-search/) (Performance > AI Search > Competitive Landscape).
      2. Set your Prompt Type filter to Unbranded before analyzing the competitive landscape. Unbranded prompts represent general category queries — the true competitive field where brands are competing purely on content authority, not brand recognition. This is the most meaningful context for head-to-head competitive analysis.
      3. Use the Entire Market / Tracked Competitors toggle to control the scope of your analysis:

      * Entire Market — shows every brand appearing in AI responses across your tracked topics, giving you a broad market view.
      * Tracked Competitors — focuses the view on the specific brands you've configured as competitors, making for a cleaner head-to-head comparison.

      1. Review the two KPI cards at the top — Brand Mentions and Website Citations — showing your Share of Voice as a percentage of the market, with period-over-period change.
      2. Review the Your Brand Mention Share of Voice widget — a trend line of your SOV over time. Click Explore to drill into the data and customize the competitor view.
      3. Review the Top Mentioned Brands table. This shows the brands most frequently mentioned in AI responses, alongside their Sentiment Score and Prompts with Mentions count. A competitor with high mentions but a lower sentiment score has a visibility advantage but a perception vulnerability — a useful signal for your positioning strategy.
      4. Scroll to Competitive Landscape by Top Topics. This grid shows which brands are winning each of your tracked topics, ranked by frequency of mention. Scan across your priority topics to identify where you're strong, where a specific competitor consistently dominates, and where you're absent entirely.
      5. Hover over any competitor's logo in the grid to see a quick tooltip with their mention count and period-over-period change. Click the logo to open a Prompts with Mentions modal pre-filtered to that competitor and topic. In this modal you can see:

      * The specific prompts where that competitor is mentioned
      * Whether your brand is mentioned in those same prompts
      * Period-over-period change for each prompt

      1. In the modal, identify prompts where the competitor is mentioned but you are not. Click the three-dot menu on any prompt and select Go to Writing Assistant to kick off content creation targeting that gap.
      2. Apply a Persona or Intent global filter to get audience-specific competitive intelligence. The competitive landscape can look very different depending on which audience or need state you're analyzing — a relatively weak competitor overall may actually dominate with a specific persona you care about.
      3. For a different type of competitive intelligence, switch the Prompt Type filter to Branded and toggle to view the Entire Market. This shows which third-party publishers and sites are most cited alongside your brand name in branded queries. These are potential PR and partnership targets — sites AI already trusts to discuss your brand category.

      Related Resources

      * [<u>AI Search Performance Support Article</u>](/docs/intelligence/ai-search-performance/)
      * [<u>AI Search FAQs</u>](/docs/intelligence/ai-search-faqs/)
    </Accordion>
  </Accordion>

  <Accordion title="Congratulations! 🎉">
    <Info>
      **Conductor customers:** [Review this in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fdfe2877a-a1d6-474f-8e36-733be6e1fa8e%2Fstep%2F7b729cf0-82e9-4345-8124-b519d842248b)
    </Info>

    <Accordion title="Not a customer? Click here to view this lesson">
      You have completed this course! To keep learning more workflows, [check out our additional courses](https://app.conductor.com/u/community?ms_url=%2Fcourses).

      <iframe src="https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExbzdjZ2l6aWV4dHdkeDNrY3l3OTZtcGg2cHEzejE4bW9tYWQ2NWxpNyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FfdyZ3qI0GVZC0%2Fgiphy.gif&key=2bd8b3131d538cbb2f839127508c23d6&theme=light&playerjs=1&v=1&app=1" width="100%" height="400" frameBorder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowFullScreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExbzdjZ2l6aWV4dHdkeDNrY3l3OTZtcGg2cHEzejE4bW9tYWQ2NWxpNyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FfdyZ3qI0GVZC0%2Fgiphy.gif" />

      📝 After you complete all the Conductor platform courses, we recommend you [get Conductor Certified](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Ff66e3fbf-dbd0-4a68-bb97-8201e292cc88)! 📝
    </Accordion>
  </Accordion>
</AccordionGroup>