> ## Documentation Index
> Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Search Engine Optimization 101

> Welcome to Conductor’s SEO 101 course, your first step into the world of Search Engine Optimization!

<AccordionGroup>
  <Accordion title="Introduction">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2F9e1e7fb0-36c9-4d06-8a66-78806b283c39)
    </Info>

    <img src="https://mintcdn.com/conductor-0f65a05d/-TPeaxNNAU3-UZVn/images/platform/learning-center/tutorials/search-engine-optimization-101--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150courses24bb3e05-6014-467e-887c-c8cafd9f9cdesharedgnjgYri_pD-14.png?fit=max&auto=format&n=-TPeaxNNAU3-UZVn&q=85&s=2619956bb4a8939b98f660263ee9b98f" alt="dynamic content" width="1584" height="396" data-path="images/platform/learning-center/tutorials/search-engine-optimization-101--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150courses24bb3e05-6014-467e-887c-c8cafd9f9cdesharedgnjgYri_pD-14.png" />

    Welcome to Conductor’s SEO 101 course, your first step into the world of Search Engine Optimization! In today’s digital landscape, SEO is a crucial skill for anyone looking to improve their online visibility, attract more visitors, and grow their audience. This course is designed to equip you with the foundational knowledge you need to set up your website for success on search engines – so that your potential customers can find you when they’re seeking answers, products or services online.

    What you’ll learn in SEO 101:

    * The Basics of SEO: What SEO is, why it matters, and how search engines like Google operate. We’ll introduce you to the three pillars of SEO strategies: On-page SEO, Off-page SEO and Technical SEO.

    * On-Page SEO: This module focuses on optimizing elements directly on your website to rank higher for relevant keywords. We’ll break down what makes “great” content, the foundations of keyword research, the SEO content brief and key on-page elements to optimize. Learn how to make your website irresistible to users and search engines alike!

    * Off-Page SEO: Dive into the online ecosystem beyond your website. In this lesson, we’ll explore how backlinks, social signals and online reputation impact your rankings. Learn actionable strategies to build your website’s authority and credibility through external efforts.

    * Technical SEO: A well-functioning website is critical for SEO success. This section covers the behind-the-scenes aspects that affect search engines’ ability to discover, crawl, index and rank your website. Don’t worry – technical doesn’t mean overly complicated! We’ll break down key technical elements you can optimize and best practices for each.

    🚨Note: Please make sure to click the "start course" button at the bottom of the course and the "complete course" button at the end to get credit for completing the course 🚨
  </Accordion>

  <Accordion title="Search Engine Optimization Basics">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2F76249807-2222-4c20-8661-86411a518b79)
    </Info>

    What is search engine optimization, and why is it so important for organizations? In this lesson, we’re starting with the basics – breaking down how search engines work, and introducing you to the three core pillars of SEO strategies.

    <iframe src="https://player.vimeo.com/video/1051170339" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1051170339" />
  </Accordion>

  <Accordion title="What Is On-Page SEO?">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2Fb31b33f0-7105-49da-a3cd-715962a66caa)
    </Info>

    Search engines exist to deliver the best possible answer to the questions users are asking online. On-page SEO strategies focus on improving the elements on your website so that your content is the best possible answer for relevant search queries.

    <iframe src="https://player.vimeo.com/video/1051171048" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1051171048" />
  </Accordion>

  <Accordion title="On-Page SEO: What Makes Great Content?">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2F2329f8a0-b83c-4db3-be2a-8f514a1977a3)
    </Info>

    How do you ensure that the content on your website is truly appealing for both users and search engines? In this lesson, we break down the key characteristics of great content – which ultimately centers around a “people-first” strategy. We’ll also explain Google’s E-E-A-T, a quality assessment framework which can determine whether your content will outrank the competition.

    <iframe src="https://player.vimeo.com/video/1051172200" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1051172200%2F31323fa824" />

    Creating Helpful Content Guide: [https://developers.google.com/search/docs/fundamentals/creating-helpful-content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content)
  </Accordion>

  <Accordion title="On-Page SEO: Foundations of Keyword Research">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2F7310c4f5-356a-4c51-b469-c95a034efe0b)
    </Info>

    Keyword research is a cornerstone of effective digital marketing, and can help you understand the language your audience is speaking when they’re looking for information, products, or services. In this lesson, learn about how keyword research can benefit your organization, and considerations to keep in mind when selecting the right topics to target.

    <iframe src="https://player.vimeo.com/video/1051173345" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1051173345" />
  </Accordion>

  <Accordion title="On-Page SEO: The SEO Content Brief">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2F01d5731c-d194-48ee-9de0-04a410fb15a3)
    </Info>

    Creating content that drives meaningful organic traffic can be a lot of work, but it’s definitely easier to ensure your webpages are search engine optimized if you start with a strong content brief. In this lesson, we’ll walk through what an SEO content brief is, some important components to include, and how to streamline your briefing process.

    <iframe src="https://player.vimeo.com/video/1051174970" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1051174970" />
  </Accordion>

  <Accordion title="On-Page SEO: Key Elements to Optimize">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2F99ad12e5-7cde-4c70-81f7-e4b223fab899)
    </Info>

    Whether you’re creating new content or optimizing existing pages, you’ll want to ensure it has the best chance of ranking well on search engines so it can be found by your target audience. This lesson breaks down the key user-facing elements of a webpage and SEO best practices for each.

    <iframe src="https://player.vimeo.com/video/1051176605" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1051176605" />
  </Accordion>

  <Accordion title="What Is Off-Page SEO?">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2F913f17e9-f396-418b-a6e9-43bf09c44a0c)
    </Info>

    Let’s switch gears to off-page SEO! In this lesson, you’ll learn about the importance of enhancing your website’s authority and visibility online by focusing on activities outside of your site. We’ll discuss how building high-quality backlinks, leveraging social media and managing your online reputation can boost your rankings and establish your website as a trusted resource in your field.

    <iframe src="https://player.vimeo.com/video/1051177937" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1051177937" />
  </Accordion>

  <Accordion title="What Is Technical SEO?">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2Fe6e10b8a-6e51-424e-b278-714d5de11853)
    </Info>

    A strong technical SEO strategy ensures your website’s content and pages reach their full potential, ranking high on SERPs and avoiding penalties, so your website can achieve the success it deserves. In this lesson, we walk through what technical SEO is, why it’s important and an overview of its four components—discoverability, crawlability, indexability and user experience.

    <iframe src="https://player.vimeo.com/video/1051179907" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1051179907" />
  </Accordion>

  <Accordion title="Technical SEO: Key Elements to Optimize">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2Fbaab6e4e-a8f9-4c2e-bbcb-02b763680e83)
    </Info>

    Understanding foundational technical SEO factors is critical to improving your website’s health. And mastering best practices for each can significantly enhance your website’s rankings, user experience and overall performance. In this lesson, we cover key technical SEO elements every digital marketer should know about—from sitemaps to duplicate content to redirects and more.

    <iframe src="https://player.vimeo.com/video/1051183166" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1051183166" />
  </Accordion>

  <Accordion title="SEO 101: Key Takeaways">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2F8c952ad8-b375-461c-851f-831bd18aa456)
    </Info>

    Congratulations on completing Conductor’s SEO 101 course! You’ve now gained a solid foundation in the key areas of search engine optimization.

    Below are a few central concepts to keep in mind:

    * SEO is the practice of optimizing websites to improve visibility, rankings, and organic traffic on search engines.
    * A comprehensive SEO strategy is built on three pillars: On-Page SEO, Off-Page SEO, and Technical SEO.
    * On-Page SEO focuses on creating high-quality, relevant content optimized for user intent and search engines, following E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness).
    * Off-Page SEO involves building credibility and authority through backlinks, social media presence, PR, and local SEO efforts.
    * Technical SEO ensures your website is crawlable, indexable, secure, mobile-friendly, and optimized for performance, providing a strong foundation for rankings. Search engines prioritize user experience, so factors like mobile-first design, fast page loading, and intuitive site structure are essential for success.
    * Effective SEO is an ongoing process that requires regular updates, strategic planning, and adaptability to search engine algorithm changes.
    * By mastering the basics of keyword research, content optimization, link building, and technical best practices, you can create a robust SEO strategy that drives sustainable growth and visibility.

    Take what you’ve learned, apply it consistently, and watch your online presence grow. With time and effort, your site will attract more visitors, rank higher, and achieve the visibility it deserves.

    Best of luck on your SEO journey!
  </Accordion>

  <Accordion title="Congratulations! 🎉">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F24bb3e05-6014-467e-887c-c8cafd9f9cde%2Fstep%2F83c277f4-e75e-44d8-b7db-e613af35ea6e)
    </Info>

    <iframe src="https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fmedia0.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExZDExbW1nM3hpZG12dmZhc3h5eXd6OTFlbHdodXZudnI3cGIxNWg2MyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FOv09jGgEThFKpxZ9eC%2Fgiphy.gif&key=2bd8b3131d538cbb2f839127508c23d6&theme=light&playerjs=1&v=1&app=1" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fmedia0.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExZDExbW1nM3hpZG12dmZhc3h5eXd6OTFlbHdodXZudnI3cGIxNWg2MyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FOv09jGgEThFKpxZ9eC%2Fgiphy.gif" />

    You have completed this course! To keep learning more workflows, [check out our additional courses](https://app.conductor.com/u/community?ms_url=%2Fcourses).
  </Accordion>
</AccordionGroup>