> ## Documentation Index
> Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO Enablement: Competitive Research

> Learn how to incorporate competitive insights into your SEO strategy to enhance your online presence and marketing efforts.

<AccordionGroup>
  <Accordion title="Introduction">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Ffa7aaa96-9c5e-47bf-903f-6b8d72c73b7a%2Fstep%2Fdce10870-4c64-459f-9432-1efb72299b89)
    </Info>

    <img src="https://mintcdn.com/conductor-0f65a05d/daLrMKI4F_4q05i3/images/platform/learning-center/tutorials/seo-enablement-competitive-research--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesfa7aaa96-9c5e-47bf-903f-6b8d72c73b7asharedw32lLWp-hS-20.png?fit=max&auto=format&n=daLrMKI4F_4q05i3&q=85&s=7da621fe6dd0fdd0e77ecc7220623455" alt="dynamic content" width="1584" height="396" data-path="images/platform/learning-center/tutorials/seo-enablement-competitive-research--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesfa7aaa96-9c5e-47bf-903f-6b8d72c73b7asharedw32lLWp-hS-20.png" />

    Learn how to incorporate competitive insights into your SEO strategy to enhance your online presence and marketing efforts. This course covers the fundamentals of competitive SEO analysis, including identifying top competitors, tracking keyword rankings, and using competitor research to inform strategic decisions.

    🚨Note: Please make sure to click the "start course" button at the bottom of the course and the "complete course" button at the end to get credit for completing the course 🚨
  </Accordion>

  <Accordion title="Getting Started with Competitive Insights Reporting">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Ffa7aaa96-9c5e-47bf-903f-6b8d72c73b7a%2Fstep%2F8685794f-f6b7-4cc1-9bb4-e467e0ce3481)
    </Info>

    Including SEO data in competitive reporting is important because it provides insights into how well your online presence compares to competitors, and can help inform strategic decisions and enhance marketing efforts. In this lesson, you’ll learn about the first steps to take when introducing competitive search insights to your organization.

    Topics include

    * The value of organic search data for competitive reporting
    * The first steps to take when introducing competitive search insights to your organization

    <iframe src="https://player.vimeo.com/video/967071433" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F967071433" />

    Related Resources

    * [Identify and track your top competitors with Market Share](/docs/platform/learning-center/tutorials/platform-investigate-competitors-with-conductor/#identify-and-track-your-top-competitors-with-market-share)
    * [Measure how you rank side-by-side to competitors for tracked keywords](/docs/platform/learning-center/tutorials/platform-investigate-competitors-with-conductor/#measure-how-you-rank-side-by-side-to-competitors-for-tracked-keywords)
    * [Perform competitive research with Conductor's keyword index](https://support.conductor.com/competitive-insights-in-conductor/perform-competitive-research-with-conductor-s-keyword-index)
  </Accordion>

  <Accordion title="Basics of SEO Competitor Analysis">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Ffa7aaa96-9c5e-47bf-903f-6b8d72c73b7a%2Fstep%2Fe0d17fd8-fa78-4af3-a09d-95723c9c976e)
    </Info>

    Competitor Analysis in SEO can help you identify where competitors are spending time and resources, which you can use as inspiration to create new content and target high-impact keywords. In this lesson, we cover the fundamentals of SEO competitor analysis and two primary ways to approach it.

    Topics include

    * What is SEO competitor analysis?
    * Why SEO competitor analysis is important
    * When to perform SEO competitor analysis
    * Approaches to SEO competitor analysis

    <iframe src="https://player.vimeo.com/video/967071339" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F967071339" />

    Related Resources

    * [Add comparison web properties in Conductor Intelligence](/docs/platform/web-properties-setup-in-conductor-creator-and-conductor-intelligence/)
    * [Conductor Intelligence's Market Share report](/docs/intelligence/market-share/)
    * [Conductor Intelligence's Explorer report](/docs/creator/research/)
  </Accordion>

  <Accordion title="Congratulations! 🎉">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Ffa7aaa96-9c5e-47bf-903f-6b8d72c73b7a%2Fstep%2Fe412eaeb-0463-46fc-8be3-931c632b0b13)
    </Info>

    <iframe src="https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExd3I2dzJybjBxeW15em1kdXpmaHNzYW1lajBieDUwMHc4MmEzczhlNCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FJir7AUookJHIVb5aYM%2Fgiphy.gif&key=2bd8b3131d538cbb2f839127508c23d6&theme=light&playerjs=1&v=1&app=1" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExd3I2dzJybjBxeW15em1kdXpmaHNzYW1lajBieDUwMHc4MmEzczhlNCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FJir7AUookJHIVb5aYM%2Fgiphy.gif" />

    You have completed this course! To keep learning more workflows, [check out our additional courses](https://app.conductor.com/u/community?ms_url=%2Fcourses).
  </Accordion>
</AccordionGroup>