> ## Documentation Index
> Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO Enablement: Keyword Research

> By the end of the course, you will be able to explain the importance of conducting keyword research—collaboratively as a team—to influence a content strategy so that SEO is at the forefront of your organization's content process.

<AccordionGroup>
  <Accordion title="Introduction">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F7ed48c89-d8a8-43ad-b144-77de41503d31%2Fstep%2Fbd8a0217-d7ef-4f84-95e4-7074a4de7708)
    </Info>

    <img src="https://mintcdn.com/conductor-0f65a05d/daLrMKI4F_4q05i3/images/platform/learning-center/tutorials/seo-enablement-keyword-research--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150courses7ed48c89-d8a8-43ad-b144-77de41503d31sharedpHcUnQMH0k-19.png?fit=max&auto=format&n=daLrMKI4F_4q05i3&q=85&s=dfc9a10850d527286b77520b19b309f4" alt="dynamic content" width="1584" height="396" data-path="images/platform/learning-center/tutorials/seo-enablement-keyword-research--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150courses7ed48c89-d8a8-43ad-b144-77de41503d31sharedpHcUnQMH0k-19.png" />

    By the end of the course, you will be able to explain the importance of conducting keyword research—collaboratively as a team—to influence a content strategy so that SEO is at the forefront of your organization's content process.

    🚨Note: Please make sure to click the "start course" button at the bottom of the course and the "complete course" button at the end to get credit for completing the course 🚨
  </Accordion>

  <Accordion title="Foundations of Keyword Research">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F7ed48c89-d8a8-43ad-b144-77de41503d31%2Fstep%2F3dc6b6e7-a9e7-4fb3-ad5e-fbe356477318)
    </Info>

    Keyword research is a cornerstone of effective digital marketing, and can help you understand the language your audience is speaking when they’re looking for information, products or services. In this lesson, learn about how keyword research can benefit your organization, and the core elements to consider when selecting the right topics to target.

    Topics include

    * What is keyword research?
    * Who should care about keyword research?
    * Incorporating keyword research into your process
    * Core factors of keyword research

    <iframe src="https://player.vimeo.com/video/949698298" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F949698298" />

    Related Resources

    [Research a topic with Explorer](/docs/platform/learning-center/tutorials/platform-conductor-workflows-for-new-and-existing-content/#performing-audience-topical-research)
  </Accordion>

  <Accordion title="SERP Analysis">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F7ed48c89-d8a8-43ad-b144-77de41503d31%2Fstep%2F64b23efe-e74a-4577-9299-881fbecf93bf)
    </Info>

    The goal of SERP analysis is to understand how search engines display results for particular queries and identify opportunities to improve your own visibility and performance in search results. Understand the various elements of the search engine result page, so you can create winning content to rank well too.

    Topics include

    * What is SERP Analysis?
    * Why is SERP Analysis important?
    * How to Analyze a Google SERP

    <iframe src="https://player.vimeo.com/video/949699338" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F949699338" />

    Related Resources

    * [Create a content brief with Content Guidance](/docs/platform/learning-center/tutorials/platform-conductor-workflows-for-new-and-existing-content/)
    * [Monitor your content's search performance](https://support.conductor.com/report-building-with-conductors-workspaces/monitor-your-content-s-search-performance)
  </Accordion>

  <Accordion title="Keyword Decision Making">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F7ed48c89-d8a8-43ad-b144-77de41503d31%2Fstep%2F2c711b96-6e5f-493d-8237-980d902e1a93)
    </Info>

    When should you put resources towards a new topic? Should you create new content or optimize existing content? And how many keywords should you target with one page?

    In this lesson, we cover important moments in keyword decision making, so you can make the most effective choices.

    Topics include

    * Knowing when to target a new topic
    * Creating new content versus optimizing existing content
    * Building a keyword map

    <iframe src="https://player.vimeo.com/video/949698409" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F949698409" />

    Related Resources

    * [Research a topic with Explorer](/docs/platform/learning-center/tutorials/platform-conductor-workflows-for-new-and-existing-content/#performing-audience-topical-research)
    * [Use keywords rank to identify opportunities](/docs/platform/learning-center/tutorials/platform-finding-content-opportunities-with-conductor/#use-keyword-rank-to-identify-opportunities)
    * [Create a content brief with Content Guidance](/docs/platform/learning-center/tutorials/platform-conductor-workflows-for-new-and-existing-content/)
  </Accordion>

  <Accordion title="Congratulations! 🎉">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F7ed48c89-d8a8-43ad-b144-77de41503d31%2Fstep%2F35b66cac-14cf-4f2b-936d-ebd6110b0c27)
    </Info>

    <iframe src="https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExZHkwNWpzMzl1ODBvZDVzMXE3ejF1OTBsZ2doemk5Mm9oOXFpY2w4ZSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FcFV5GpRTnfR2duyyW5%2Fgiphy.gif&key=2bd8b3131d538cbb2f839127508c23d6&theme=light&playerjs=1&v=1&app=1" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExZHkwNWpzMzl1ODBvZDVzMXE3ejF1OTBsZ2doemk5Mm9oOXFpY2w4ZSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FcFV5GpRTnfR2duyyW5%2Fgiphy.gif" />

    You have completed this course! To keep learning more workflows, [check out our additional courses](https://app.conductor.com/u/community?ms_url=%2Fcourses).
  </Accordion>
</AccordionGroup>