> ## Documentation Index
> Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO Enablement: New Content Creation

> Creating effective content by focusing on delivering the right material to the right audience at the right time.

<AccordionGroup>
  <Accordion title="Introduction">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fd7299ebe-4bb0-4de0-81c4-1bdba5413e43%2Fstep%2F27fa2132-4f9d-4f58-babc-82e77fa5b38e)
    </Info>

    <img src="https://mintcdn.com/conductor-0f65a05d/daLrMKI4F_4q05i3/images/platform/learning-center/tutorials/seo-enablement-new-content-creation--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesd7299ebe-4bb0-4de0-81c4-1bdba5413e43shared_wyiurD4B8-15.png?fit=max&auto=format&n=daLrMKI4F_4q05i3&q=85&s=ab06fa03faf42871207cf1bd591baccd" alt="dynamic content" width="1584" height="396" data-path="images/platform/learning-center/tutorials/seo-enablement-new-content-creation--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesd7299ebe-4bb0-4de0-81c4-1bdba5413e43shared_wyiurD4B8-15.png" />

    This course covers creating effective content by focusing on delivering the right material to the right audience at the right time. These lessons cover the characteristics of great content, the balance between evergreen and seasonal material, the fundamentals of the content creation process, and the importance of data analysis in identifying new content opportunities. Additionally, the course emphasizes the significance of strong SEO content briefs and empowering content writers with essential keyword research skills.

    🚨Note: Please make sure to click the "start course" button at the bottom of the course and the "complete course" button at the end to get credit for completing the course 🚨
  </Accordion>

  <Accordion title="What Makes Great Content?">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fd7299ebe-4bb0-4de0-81c4-1bdba5413e43%2Fstep%2Fd5be7c70-f325-460f-a39a-3d1917d8e539)
    </Info>

    Content marketing works best when the strategy is centered around delivering the right content to the right audience at the right time. In this lesson we cover the general guidelines that define great content, so you can reach your potential customers more effectively and deliver value at every stage of the sales cycle.

    Topics include

    * Qualities of great content
    * Importance of People-First Content Strategy

    <iframe src="https://player.vimeo.com/video/984336254" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F984336254" />

    Related Resources

    * [Google reference for creating helpful content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content)
    * [Conductor Workflows for New and Existing Content](https://support.conductor.com/hc/en-us/sections/27242242963091-Conductor-Workflows-for-New-and-Existing-Content)
    * [Finding Content Opportunities with Conductor](https://support.conductor.com/hc/en-us/sections/27072831260691--Finding-Content-Opportunities-with-Conductor)
  </Accordion>

  <Accordion title="Evergreen vs. Seasonal Content">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fd7299ebe-4bb0-4de0-81c4-1bdba5413e43%2Fstep%2Fe29639e7-98b6-4807-b21a-0e4975e450ee)
    </Info>

    A holistic new content strategy should include a mix of both evergreen and seasonal content to address the needs of your target audience. In this lesson, we walk through the characteristics of each, why both are important and examples of each type to start creating on your website.

    Topics include

    * What is evergreen content? Why is it important?
    * What is seasonal content? Why is it important?

    <iframe src="https://player.vimeo.com/video/984336164" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F984336164" />

    Related Resources

    * [How to Create An SEO Content Strategy](https://www.conductor.com/academy/seo-content-strategy/)
    * [Your Guide to Evergreen Content: Building a Successful Evergreen Content Strategy](https://www.conductor.com/academy/evergreen-content/)
    * [Free Tool: Assess Your Seasonal Search Ups and Downs](https://www.conductor.com/academy/keyword-seasonality/)
    * [Research a topic with Explorer in Conductor Intelligence](/docs/platform/learning-center/tutorials/platform-conductor-workflows-for-new-and-existing-content/#performing-audience-topical-research)
  </Accordion>

  <Accordion title="New Content Creation Process Fundamentals">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fd7299ebe-4bb0-4de0-81c4-1bdba5413e43%2Fstep%2F5a106136-4e66-4a87-9882-b41f99a44039)
    </Info>

    Creating great content starts with a well-established process, but how can you get started if you don’t have a built-out process yet? In this lesson, we’ll walk through the basics of the content creation process, including who should be involved, the steps from start to finish, when to create a content calendar and how AI can help.

    Topics include

    * Who should be involved?
    * Stages of the content creation process
    * Content calendar basics
    * How can AI help?

    <iframe src="https://player.vimeo.com/video/984336203" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F984336203" />

    Related Resources

    * [Content Creation: How to Create Great Web Content](https://www.conductor.com/academy/content-creation/)
    * [How to Create An SEO Content Strategy](https://www.conductor.com/academy/seo-content-strategy/)
    * [Supercharge your Content with SEO](https://www.conductor.com/academy/supercharge-content/)
    * [5 Use Cases to Optimize Your Content Workflows with AI](https://www.conductor.com/academy/optimize-content-with-ai/)
    * [The SEO Content Creation Process: A How to Guide](https://www.conductor.com/academy/seo-content-creation-process/)
    * [Conductor Workflows for New and Existing Content with Conductor Intelligence](https://support.conductor.com/hc/en-us/sections/27242242963091-Conductor-Workflows-for-New-and-Existing-Content)
    * [Finding Content Opportunities with Conductor Intelligence](https://support.conductor.com/hc/en-us/sections/27072831260691--Finding-Content-Opportunities-with-Conductor)
  </Accordion>

  <Accordion title="Using Data to Identify New Content Opportunities">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fd7299ebe-4bb0-4de0-81c4-1bdba5413e43%2Fstep%2F8492555f-00a5-4de3-8766-b6f042b002c5)
    </Info>

    Stuck on where to start when creating new content? By incorporating thoughtful data analysis into your content ideation process, you can help to ensure that the topics you choose to cover yield valuable website traffic that ultimately drives conversions. In this lesson, we’ll cover why keyword research is foundational to the content creation process and walk through a few data points you can look at to find opportunities to target.

    Topics include

    * How to start creating new content
    * Using data to create new content

    <iframe src="https://player.vimeo.com/video/992124055" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F992124055" />

    Related Resources

    * [Free Tool: Assess Your Seasonal Search Ups and Downs](https://www.conductor.com/academy/keyword-seasonality/)
    * [Foundations of Keyword Research](/docs/platform/learning-center/tutorials/seo-enablement-keyword-research/#foundations-of-keyword-research)
    * [Use keyword ranks to identify opportunities](/docs/platform/learning-center/tutorials/platform-finding-content-opportunities-with-conductor/#use-keyword-rank-to-identify-opportunities)
    * [Improve your website’s visibility with competitive insights](https://support.conductor.com/-finding-content-opportunities-with-conductor/improve-your-website-s-visibility-with-competitive-insights)
  </Accordion>

  <Accordion title="Empowering Content Writers with Keyword Research">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fd7299ebe-4bb0-4de0-81c4-1bdba5413e43%2Fstep%2F6e0c622a-0c22-438b-8012-e79bfdd6b09c)
    </Info>

    Why should content writers conduct their own keyword research? And why shouldn’t you rely solely on SEO teams to do it for you? In this lesson, we cover all the reasons why empowering content writers to perform keyword research is a win-win situation for your entire organization.

    Topics include

    * Why writers should do their own keyword research
    * What is lost when writers are not empowered to do keyword research

    <iframe src="https://player.vimeo.com/video/992124000" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F992124000" />

    Related Resources

    * [How to Inspire Content Teams to Care About SEO](https://www.conductor.com/academy/inspire-content-teams-seo/)
    * [SEO Copywriting 101: A Basic SEO Guide for Content Marketers](https://www.conductor.com/academy/seo-101/#seo-and-content-marketing-how-to-find-the-right-keywords)
    * [Keyword research for a topic with Explorer](/docs/platform/learning-center/tutorials/platform-conductor-workflows-for-new-and-existing-content/#performing-audience-topical-research)
    * [Foundations of Keyword Research](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F7ed48c89-d8a8-43ad-b144-77de41503d31%2Fstep%2F3dc6b6e7-a9e7-4fb3-ad5e-fbe356477318)
  </Accordion>

  <Accordion title="Content Briefs 101">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fd7299ebe-4bb0-4de0-81c4-1bdba5413e43%2Fstep%2Fde6bfc62-1833-4e22-a8c9-cec827b655b7)
    </Info>

    Creating content that drives meaningful organic traffic is hard, but it’s definitely easier with a strong SEO content brief. In this lesson, we’ll walk through what an SEO content brief is, some important components to include, and how to optimize your briefing process.

    Topics include

    * Challenges of creating customer-first content
    * What is a content brief?
    * Why are content briefs important?
    * What are best practices for content briefs?

    <iframe src="https://player.vimeo.com/video/992123959" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F992123959" />

    Related Resources

    * [Your Guide to an Effective SEO Content Brief](https://www.conductor.com/academy/content-brief/)
    * [Create a content brief with Content Guidance](/docs/platform/learning-center/tutorials/platform-conductor-workflows-for-new-and-existing-content/)
    * [Using competitive insights to guide content briefs](https://support.conductor.com/conductor-workflows-for-new-and-existing-content/using-competitive-insights-to-guide-content-briefs)
    * [Draft new and existing content with Writing Assistant](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F1de16f9e-6bb0-4f3b-8d50-98e2dee0bbd0%2Fstep%2Fb77c164d-6ae6-4ef8-b98f-868c3f0505ff)
  </Accordion>

  <Accordion title="Congratulations! 🎉">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fd7299ebe-4bb0-4de0-81c4-1bdba5413e43%2Fstep%2F056a976a-b894-4194-8fcd-fbda7c1bd599)
    </Info>

    <iframe src="https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExZ2ZrZXkxcWxkZm5udmoyM3g0N2M5ZmJnOXQza2p6ejMxdWliMW85MCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FxUOrwp4STllIPP6zyo%2Fgiphy.gif&key=2bd8b3131d538cbb2f839127508c23d6&theme=light&playerjs=1&v=1&app=1" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExZ2ZrZXkxcWxkZm5udmoyM3g0N2M5ZmJnOXQza2p6ejMxdWliMW85MCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FxUOrwp4STllIPP6zyo%2Fgiphy.gif" />

    You have completed this course! To keep learning more workflows, [check out our additional courses](https://app.conductor.com/u/community?ms_url=%2Fcourses).
  </Accordion>
</AccordionGroup>