> ## Documentation Index
> Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO Enablement: Paid & Organic Synergy

> Learn the value of creating synergy between the paid and organic search channels—and allow organic insights to save costs with paid spending.

<AccordionGroup>
  <Accordion title="Introduction">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Ffc1a6af3-aa1e-438f-8417-494a7b16bd2f%2Fstep%2F7276a146-490d-4c0a-8e66-8e80eefb0901)
    </Info>

    <img src="https://mintcdn.com/conductor-0f65a05d/daLrMKI4F_4q05i3/images/platform/learning-center/tutorials/seo-enablement-paid-organic-synergy--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesfc1a6af3-aa1e-438f-8417-494a7b16bd2fsharedKqeloq3T0t-21.png?fit=max&auto=format&n=daLrMKI4F_4q05i3&q=85&s=751cb03f69249fcd54632cdfbb56f2b5" alt="dynamic content" width="1584" height="396" data-path="images/platform/learning-center/tutorials/seo-enablement-paid-organic-synergy--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150coursesfc1a6af3-aa1e-438f-8417-494a7b16bd2fsharedKqeloq3T0t-21.png" />

    Learn the value of creating synergy between the paid and organic search channels—and allow organic insights to save costs with paid spending.

    🚨Note: Please make sure to click the "start course" button at the bottom of the course and the "complete course" button at the end to get credit for completing the course 🚨
  </Accordion>

  <Accordion title="The Value of Paid & Organic Channels">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Ffc1a6af3-aa1e-438f-8417-494a7b16bd2f%2Fstep%2Fef76d459-27e5-4f55-8bfb-0f734f7e3522)
    </Info>

    Top executives and marketers know that organic marketing isn’t an "either/or" proposition. A healthy marketing strategy invests in both organic and paid search, and uses each channel’s unique attributes to create value for advertisers and visitors. In this lesson, we review the differences between paid and organic search, why an integrated approach is the best option and the key benefits of PPC & SEO synergy.

    Topics Include

    * Differences between organic search and paid search
    * Why siloed operations don't work
    * Why synergy is the best option
    * Key benefits of PPC & SEO synergy

    <iframe src="https://player.vimeo.com/video/973397056" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F973397056" />

    Related Resources

    * [Build synergy between your organic and paid channels](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Faa7e7bf5-53c1-4581-8343-e10437a015d1%2Fstep%2F16c53a21-8005-4287-86f2-6db0f58980a0)
    * [Paid vs. Organic Search: The Story (Right Now)](https://www.conductor.com/academy/paid-vs-organic-search/)
    * [How to Leverage SEO and PPC Synergy to Increase ROI](https://www.conductor.com/academy/seo-ppc-synergy/)
  </Accordion>

  <Accordion title="Congratulations! 🎉">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Ffc1a6af3-aa1e-438f-8417-494a7b16bd2f%2Fstep%2F1a5e08f3-03d6-4c1e-9563-ff2ff56af83f)
    </Info>

    <iframe src="https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExeGh2aXJydWVwbzh4dm11aTlnYnM2enpiMXdzMHJ4dXA5eW11MW03OSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FVseG4LxGxiGhiMISnj%2Fgiphy.gif&key=2bd8b3131d538cbb2f839127508c23d6&theme=light&playerjs=1&v=1&app=1" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExeGh2aXJydWVwbzh4dm11aTlnYnM2enpiMXdzMHJ4dXA5eW11MW03OSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FVseG4LxGxiGhiMISnj%2Fgiphy.gif" />

    You have completed this course! To keep learning more workflows, [check out our additional courses](https://app.conductor.com/u/community?ms_url=%2Fcourses).
  </Accordion>
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