> ## Documentation Index
> Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO Enablement: Reporting on SEO

> This course emphasizes the importance of effective reporting in demonstrating the value of SEO strategies and driving business growth.

<AccordionGroup>
  <Accordion title="Introduction">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F86d8820e-50d4-438f-b2fb-1a8c3ff9f9b0%2Fstep%2F60601251-8d94-4652-8380-c75902f4045a)
    </Info>

    <img src="https://mintcdn.com/conductor-0f65a05d/daLrMKI4F_4q05i3/images/platform/learning-center/tutorials/seo-enablement-reporting-on-seo--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150courses86d8820e-50d4-438f-b2fb-1a8c3ff9f9b0sharedzow_ohIFop-17.png?fit=max&auto=format&n=daLrMKI4F_4q05i3&q=85&s=7f4f29b8471b1d6238ae895338c1c391" alt="dynamic content" width="1584" height="396" data-path="images/platform/learning-center/tutorials/seo-enablement-reporting-on-seo--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150courses86d8820e-50d4-438f-b2fb-1a8c3ff9f9b0sharedzow_ohIFop-17.png" />

    This course emphasizes the importance of effective reporting in demonstrating the value of SEO strategies and driving business growth. We cover why SEO reporting is crucial, identify key performance indicators (KPIs) to track success, and discuss how to set impactful SEO goals using the SMART framework. The course also highlights core principles and best practices for creating clear, data-driven, and actionable SEO reports that help stakeholders make informed decisions for continuous improvement.

    🚨Note: Please make sure to click the "start course" button at the bottom of the course and the "complete course" button at the end to get credit for completing the course 🚨
  </Accordion>

  <Accordion title="The Importance of SEO Reporting">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F86d8820e-50d4-438f-b2fb-1a8c3ff9f9b0%2Fstep%2F72ad40f4-8d5a-40fa-ba0b-3070180cec4e)
    </Info>

    Strong SEO reporting can elevate the visibility of the organic channel in your organization by clearly demonstrating the impact of your strategies, highlighting successes, and identifying areas for improvement—ultimately proving the value of SEO in driving business growth. In this lesson, we walk through why SEO reporting is important, who should receive SEO reports, and two approaches to SEO performance benchmarking.

    Topics include

    * Why is SEO reporting important?
    * Who should receive SEO reports?
    * SEO performance benchmarking

    <iframe src="https://player.vimeo.com/video/1007008295" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1007008295" />

    Related Resources

    * [The 2024 Organic Search Traffic Benchmarks Report](https://www.conductor.com/academy/organic-website-traffic-industry-benchmarks/)
    * [Reporting courses](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fcf5d38ef-6e33-4b47-84bd-1c2817f44b6b) in the Platform Course Library
    * [Proving the ROI of SEO: A Guide to Executive-Level Reporting](https://www.conductor.com/academy/seo-reporting/)
  </Accordion>

  <Accordion title="Key Performance Indicators for SEO">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F86d8820e-50d4-438f-b2fb-1a8c3ff9f9b0%2Fstep%2F1108a934-ff1c-4229-84ac-2f872ae08e1c)
    </Info>

    Choosing the right key performance indicators (or, KPIs) to report on within your organization is integral to the success of your SEO reporting strategy. In this lesson, learn about the top KPIs most often used in SEO reporting and steps to take to choose the right ones for your business.

    Topics include

    * What are Key Performance Indicators?
    * Important KPIs for SEO
    * Choosing the right KPIs

    <iframe src="https://player.vimeo.com/video/1007008430" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1007008430" />

    Related Resources

    * [The KPIs to Measure SEO Success](https://www.conductor.com/academy/seo-kpis/)
    * [Reporting courses](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fcf5d38ef-6e33-4b47-84bd-1c2817f44b6b) in the Platform Course Library
  </Accordion>

  <Accordion title="Goal Setting for SEO">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F86d8820e-50d4-438f-b2fb-1a8c3ff9f9b0%2Fstep%2F87d6ef8f-a7f1-4b1f-a911-cc17352305ae)
    </Info>

    Effective goals can transform your business by providing clear direction, enabling measurable progress, and driving continuous improvement, ultimately leading to sustained growth and competitive advantage. In this lesson, we cover why goal setting is important in SEO, and how to use the SMART goal framework to ensure your goals are as impactful as possible.

    Topics include

    * The importance of goal setting
    * The SMART framework

    <iframe src="https://player.vimeo.com/video/1007008359" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1007008359" />

    Related Resources

    * [Setting Effective SMART Marketing Goals](https://www.conductor.com/academy/seo-goals-kpis/)
  </Accordion>

  <Accordion title="Core Tenets of SEO Reporting">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F86d8820e-50d4-438f-b2fb-1a8c3ff9f9b0%2Fstep%2Fefd8f995-e03b-4166-86c5-d60bfaf06910)
    </Info>

    When building SEO reports, keeping several key considerations in mind can help you ensure your reports are clear, data-driven and actionable—enabling stakeholders to make informed decisions that drive measurable improvements. In this lesson, we cover the core tenets of SEO reporting and dig into best practices for executive-level reporting.

    Topics include

    * What are the core tenets of SEO reporting?
    * The importance of executive-level SEO reporting

    <iframe src="https://player.vimeo.com/video/1007008186" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1007008186" />

    Related Resources

    * [Proving the ROI of SEO: A Guide to Executive-Level Reporting](https://www.conductor.com/academy/seo-reporting/)
    * [Reporting courses](https://app.conductor.com/u/community?ms_url=%2Fcourses%2Fcf5d38ef-6e33-4b47-84bd-1c2817f44b6b) in the Platform Course Library
    * [Building an executive report](/docs/platform/learning-center/tutorials/platform-report-building-with-conductors-workspaces/#build-an-executive-seo-report) lesson
  </Accordion>

  <Accordion title="Congratulations! 🎉">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F86d8820e-50d4-438f-b2fb-1a8c3ff9f9b0%2Fstep%2F0f4f3faf-452a-4305-93b6-a7707aac402d)
    </Info>

    <iframe src="https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExaWJ1amppOGd6cGRhMTgxbGgwNnJvdHpwZ2lxOXdjbTJpMTE4MzJneiZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FZdUnQS4AXEl1AERdil%2Fgiphy.gif&key=2bd8b3131d538cbb2f839127508c23d6&theme=light&playerjs=1&v=1&app=1" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExaWJ1amppOGd6cGRhMTgxbGgwNnJvdHpwZ2lxOXdjbTJpMTE4MzJneiZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FZdUnQS4AXEl1AERdil%2Fgiphy.gif" />

    You have completed this course! To keep learning more workflows, [check out our additional courses](https://app.conductor.com/u/community?ms_url=%2Fcourses).
  </Accordion>
</AccordionGroup>