> ## Documentation Index
> Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO Enablement: Updating Existing Content

> This course covers essential strategies for enhancing your website's performance in SEO using on-page optimization.

<AccordionGroup>
  <Accordion title="Introduction">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F3df7c5e2-8ac3-41ff-8ea2-0f3d0e690a62%2Fstep%2F83cc6d6f-171c-47d9-aec6-e0952658358d)
    </Info>

    <img src="https://mintcdn.com/conductor-0f65a05d/daLrMKI4F_4q05i3/images/platform/learning-center/tutorials/seo-enablement-updating-existing-content--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150courses3df7c5e2-8ac3-41ff-8ea2-0f3d0e690a62sharedJEq0dGu-pn-16.png?fit=max&auto=format&n=daLrMKI4F_4q05i3&q=85&s=99b757c51fcc1159a65f82af85d645be" alt="dynamic content" width="1584" height="396" data-path="images/platform/learning-center/tutorials/seo-enablement-updating-existing-content--spoteb48ced0-dfb7-4d21-bc33-7f990b8ba150courses3df7c5e2-8ac3-41ff-8ea2-0f3d0e690a62sharedJEq0dGu-pn-16.png" />

    This course covers essential strategies for enhancing your website's performance in SEO using on-page optimization. You'll learn how to identify key SEO elements to increase visibility and engagement, dig into auditing content and identifying which pieces require updates, and discover how to use data to guide optimization decisions—ensuring improvements are driven by performance metrics for better results.

    🚨Note: Please make sure to click the "start course" button at the bottom of the course and the "complete course" button at the end to get credit for completing the course 🚨
  </Accordion>

  <Accordion title="Best Practices for On-Page Optimization">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F3df7c5e2-8ac3-41ff-8ea2-0f3d0e690a62%2Fstep%2Fc9dd93c7-6f47-4e95-b630-0a910c1bd808)
    </Info>

    On-page optimization is a crucial part of digital marketing because it helps you ensure your audience can find your content when they need it most – in turn, maximizing your website’s traffic and engagement. In this lesson, we talk through what on-page optimization is, key SEO elements of the page and how best to optimize each.

    Topics include

    * What is on-page optimization?
    * Key on-page SEO elements
    * Optimization best practices

    <iframe src="https://player.vimeo.com/video/997740685" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F997740685" />

    Related resources

    * [On-Page SEO Checklist: Optimize Content for Search](https://www.conductor.com/academy/on-page-seo-checklist/)
    * [The Beginner’s Guide to Website Optimization](https://www.conductor.com/academy/website-optimization/)
  </Accordion>

  <Accordion title="Auditing Content for Optimization">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F3df7c5e2-8ac3-41ff-8ea2-0f3d0e690a62%2Fstep%2Fbb3fea68-aa10-42c2-ad14-dcd0f3934b50)
    </Info>

    You understand the importance of consistent content optimization, but how do you identify which content on your website needs a refresh? In this lesson, we cover what a content audit is, the basic steps to follow and how often to update your content.

    Topics include

    * Identifying content to refresh
    * The content audit process
    * How often to optimize content

    <iframe src="https://player.vimeo.com/video/997740602" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F997740602" />

    Related resources

    * [Content Optimization to Boost Your SEO Performance](https://www.conductor.com/academy/content-optimization/)
    * [How to Run an Effective Content Audit](https://www.conductor.com/academy/content-audit/)
  </Accordion>

  <Accordion title="Improving Your Optimization Process with Data">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F3df7c5e2-8ac3-41ff-8ea2-0f3d0e690a62%2Fstep%2F6bfabe39-ff17-4bda-a893-52f7eaaa0aa2)
    </Info>

    Using data to inform your optimization strategy ensures that decisions are based on objective insights and actual performance metrics – leading to more effective and targeted improvements that drive measurable results. In this lesson, we highlight a few approaches you can take using data to prioritize your optimization opportunities and inform your optimization strategy.

    Topics include

    * Using data to prioritize optimization opportunities
    * Using data to inform your optimization strategy

    <iframe src="https://player.vimeo.com/video/997740640" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F997740640" />

    Related resources

    * [Uncover opportunity by identifying underperforming content](/docs/platform/learning-center/tutorials/platform-finding-content-opportunities-with-conductor/#uncover-opportunity-by-identifying-underperforming-content)
    * [Use keyword ranks to identify opportunities](/docs/platform/learning-center/tutorials/platform-finding-content-opportunities-with-conductor/#use-keyword-rank-to-identify-opportunities)
    * [Create a content brief with Content Guidance](/docs/platform/learning-center/tutorials/platform-conductor-workflows-for-new-and-existing-content/)
    * [Draft new and existing content with Writing Assistant](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F1de16f9e-6bb0-4f3b-8d50-98e2dee0bbd0%2Fstep%2Fb77c164d-6ae6-4ef8-b98f-868c3f0505ff)
  </Accordion>

  <Accordion title="Congratulations! 🎉">
    <Info>
      **Conductor customers:** [Review this lesson in our Community](https://app.conductor.com/u/community?ms_url=%2Fcourses%2F3df7c5e2-8ac3-41ff-8ea2-0f3d0e690a62%2Fstep%2Ff1b5f4e2-95d0-4a1c-8058-0262470a3f9a)
    </Info>

    <iframe src="https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExN2lzdXpiYmZ6b21rdDhybG5qcHI4bHQ2NGN6M3FoMnR4Y3ZsbHdoMSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FmGK1g88HZRa2FlKGbz%2Fgiphy.gif&key=2bd8b3131d538cbb2f839127508c23d6&theme=light&playerjs=1&v=1&app=1" width="100%" height="400" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" allowfullscreen title="iframely https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fv1.Y2lkPTc5MGI3NjExN2lzdXpiYmZ6b21rdDhybG5qcHI4bHQ2NGN6M3FoMnR4Y3ZsbHdoMSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw%2FmGK1g88HZRa2FlKGbz%2Fgiphy.gif" />

    You have completed this course! To keep learning more workflows, [check out our additional courses](https://app.conductor.com/u/community?ms_url=%2Fcourses).
  </Accordion>
</AccordionGroup>