> ## Documentation Index
> Fetch the complete documentation index at: https://www.conductor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Map Your AI Purchase Funnel

> See where shoppers drop out of your AI purchase funnel so you can close the gaps against competitors.

export const DownloadTemplate = ({file, href}) => {
  return <Card title={file} horizontal>
      <a href={href} download={file} className="template-download-button not-prose">
        <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round" aria-hidden>
          <path d="M12 15V3" />
          <path d="M21 15v4a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2v-4" />
          <path d="m7 10 5 5 5-5" />
        </svg>
        Download
      </a>
    </Card>;
};

*New to using LLM skills? Check out our [Introduction to Using Skills](/templates/introduction-to-using-skills)*

<div style={{ marginBottom: '1rem' }}>
  <span
    style={{
display: 'inline-flex',
alignItems: 'center',
gap: '0.4rem',
padding: '0.3rem 0.7rem',
marginRight: '0.35rem',
marginBottom: '0.25rem',
fontSize: '0.72rem',
fontWeight: 600,
lineHeight: 1,
letterSpacing: '0.02em',
borderRadius: '9999px',
background: 'rgba(2, 91, 130, 0.08)',
color: '#025b82',
border: '1px solid rgba(2, 91, 130, 0.35)',
verticalAlign: 'middle',
whiteSpace: 'nowrap'
}}
  >
    <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2.25" strokeLinecap="round" strokeLinejoin="round" aria-hidden="true">
      <path d="M9.937 15.5A2 2 0 0 0 8.5 14.063l-6.135-1.582a.5.5 0 0 1 0-.962L8.5 9.936A2 2 0 0 0 9.937 8.5l1.582-6.135a.5.5 0 0 1 .963 0L14.063 8.5A2 2 0 0 0 15.5 9.937l6.135 1.581a.5.5 0 0 1 0 .964L15.5 14.063a2 2 0 0 0-1.437 1.437l-1.582 6.135a.5.5 0 0 1-.963 0z" />

      <path d="M20 3v4" />

      <path d="M22 5h-4" />

      <path d="M4 17v2" />

      <path d="M5 18H3" />
    </svg>

    This template is enhanced by Conductor's MCP
  </span>

  <span
    style={{
display: 'inline-flex',
alignItems: 'center',
gap: '0.4rem',
padding: '0.3rem 0.7rem',
marginRight: '0.35rem',
marginBottom: '0.25rem',
fontSize: '0.72rem',
fontWeight: 600,
lineHeight: 1,
letterSpacing: '0.02em',
borderRadius: '9999px',
background: '#018477',
color: '#ffffff',
border: '1px solid #018477',
verticalAlign: 'middle',
whiteSpace: 'nowrap'
}}
  >
    <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2.25" strokeLinecap="round" strokeLinejoin="round" aria-hidden="true">
      <path d="M2 3h20" />

      <path d="M21 3v11a1 1 0 0 1-1 1H4a1 1 0 0 1-1-1V3" />

      <path d="m7 21 5-6 5 6" />

      <path d="M12 15v6" />
    </svg>

    This template uses Claude Cowork to produce its output
  </span>
</div>

<div style={{ float: 'right', marginLeft: '24px', marginBottom: '16px', width: '50%' }}>
  <DownloadTemplate file="conductor-ecomm-ai-purchase-funnel-mapper.zip" href="/templates/files/downloads/conductor-ecomm-ai-purchase-funnel-mapper.zip" />
</div>

The `conductor-ecomm-ai-purchase-funnel-mapper` skill maps your brand's presence across the three stages of the AI-mediated purchase funnel—Awareness, Consideration, and Decision—for a specific product category.

This skill identifies where the brand drops out of the shopper's AI journey, compares each funnel stage against up to 3 competitors, and produces a branded PowerPoint deck with a citation content map and prioritized gap-closing plan.

<div style={{ clear: 'both' }} />

## Walkthrough

<iframe src="https://player.vimeo.com/video/1184190276?badge=0&autopause=0&player_id=0&app_id=58479" allow="fullscreen" />

## Change Log

*No changes to report*

<Note>
  The `SKILL.md` templates (and their supporting files and ZIP bundles) are
  open-sourced under the **Apache License 2.0**. You may reproduce, modify,
  and distribute them, provided you include a copy of the license, preserve
  existing copyright and attribution notices, note any modifications you
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  full terms. Access to the underlying Conductor MCP server still requires
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</Note>
