Business Cases Forecast the value of your work before you begin. × Close Conductor > Searchlight Features > Business Cases Think of Business Case Builder as your crystal ball. This Conductor Searchlight feature is designed to help you predict the traffic, leads and revenue your organic marketing efforts will yield. Whether you’re working with clients or other teams in your organization, Business Case Builder helps everyone understand organic marketing’s potential profit and ROI. Make informed decisions about what content and SEO investments will yield the best results Get accurate calculations based on projected rank changes, conversion data, click-through rates and modeled traffic Keep your team accountable with achievable goals aligned to your resources and data Download the Conductor Searchlight datasheet Get customer-intent insights. Increase your content's value. Predict your future with Business Cases A Conductor customer walks you through her favorite feature Azusa Pacific University + Conductor Conductor is their secret for combating big competition Building your business case now? Let us show you your future with Conductor.