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Gain insight into the types of content that are appearing in results like images, videos, and answer boxes, so you can prioritize the type of content you’re creating.
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"The way that we ideate has improved significantly. Searchlight lets us know—when we want to tell a particular story—if there are actually people who want to listen to that story be told. And that’s crucial, because otherwise we’d be speaking into the unknown."
"Conductor has very much been a lightbulb moment for me. What good is your story if no one is there to read or hear it? Now we know people are reading and hearing it. Now we can take actual numbers back to our leadership team and say look: our content is working on this journey."
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