Conductor is the undisputed leader of Web Presence Management – combining SEO, Content Marketing, and Social – to create great consumer experiences through digital marketing.
Modern marketing is all about being a part of the right conversation with the right message to the right customer at the right time. Most marketers have spent a lot of time & money on optimizing their own sites for incoming visitors, but more and more conversations & buying decisions are happening beyond the controlled area of their website.
So how do they drive traffic to their controlled space? They try and buy conversations, becoming addicted to dumping money into declining ROI of paid media channels (that less than 10% of visitors ever engage with) just because it’s easy. But there is a better way – at Conductor we call it Web Presence Management.
WPM is utilizing technology to transform the company to optimize for inbound customer engagement, targeting specific personas on their buyer’s journey with their engagement strategies, and filling content gap to get involved in conversations they’re being left out of.
The results are clear: our customers have seen up to 200 to 1 ROI by focusing on their Web Presence.
Conductors’ 500+ customers include global brands like Citibank and FedEx, emerging leaders like Ancestry.com and LivingSocial, and leading agencies like iProspect & Razorfish. Conductor is #38 on Inc. Magazine’s Fastest Growing Private Companies list and named by both Fortune Magazine and Crain’s Best Places to Work In America.
Visit Conductor at www.conductor.com or on Twitter @conductor.