athenahealth Increases Traffic 96% with Conductor Searchlight


athenahealth provides hospital and ambulatory clients with network-enabled services and mobile applications like electronic health records (EHR), revenue cycle managementpatient engagement, and population health services.

Results:

  • 96% increase in traffic
  • 44% increase in sales meetings
  • Increased bookings

 

Challenge:

athenahealth’s digital marketing team was tasked with filling their sales funnel with high-quality leads through organic marketing.

“Our goal is to fill the top of our sales funnel with high-quality leads. We want to make sure we’re present and considered whenever our target audience is searching for solutions.”

–Allison Wentzell, SEO Manager, athenahealth

Solution:

Aided by Conductor Searchlight and the DeepCrawl integration, athenahealth increased online visibility with organic marketing. The team attracted qualified customers – like medical professionals and administrators – by creating and optimizing content relevant to each stage in the purchase journey.
 

high quality leadsA snapshot of athenahealth’s homepage featuring content relevant to all stages of the purchase journey.

 

Conductor Searchlight empowers athenahealth to:

  • Create and improve content that meets the needs of qualified searchers throughout the customer journey
  • Track and outperform online competitors
  • Report on success and share market intelligence throughout their organization

 

With the DeepCrawl integration, athenahealth can:

  • Constantly assess and improve website health
  • Test content before it goes live, ensuring new content does not negatively impact performance
  • Protect online equity during site redesigns and migrations

 

Protecting Site Equity with the DeepCrawl Integration

In preparation for a recent migration, a DeepCrawl analysis discovered thousands of internal links coming from the athenahealth blog. This issue put the site at a high risk for a search engine penalty – which could have significantly reduced their online visibility and revenue. With Conductor and DeepCrawl, the team quickly fixed the issue without incurring any negative impact.

 

Results:

With support from Conductor’s team and technology, the athenahealth team has increased traffic by 96%, sales meetings by 44%, and increased overall bookings. The integration with DeepCrawl ensures they proactively protect their gains.

“Conductor helps us outperform our competitors and serve our target audience with great content. DeepCrawl helps us make sure our content is technically sound and protects us from potential traffic drops. It’s incredibly powerful to be able to diagnose issues and make more strategic decisions about site health, content strategy, and SEO all in one place.”

–Allison Wentzell, SEO Manager, athenahealth

Are you struggling to drive high-quality leads? Find out how Conductor Searchlight can help.