Black Friday is fast approaching and this year we’re expecting it to be different. With most brick and mortar stores closed and with people avoiding visiting stores, Black Friday will mostly take place online. This means that you and your website need to prepare for it.

In this webinar, Conductor’s SEO Insights Analyst, Claudia Higgins, discusses what’s needed to succeed in this year’s Black Friday. Claudia, who comes from an in-house retail background, presents tips and tricks but also targeting, optimisation and measurement methods to adapt in your ecommerce and SEO strategy.