Let’s Talk About ROI: How to Sell the Value of SEO to the Corner Office
It isn’t easy to communicate the value of SEO to your boss. The ROI of your SEO investment is one of the most important KPIs for your business, yet results can come slowly at first and be difficult to measure. How can you demonstrate the true ROI of your work to executives so that you can get the resources you need to succeed and grow your career?
Hear from Tom Casano, Founder of Sure Oak SEO, and Mary Palumbo, Manager of Managed Services at Conductor, and discover how to invest in search for the long-term in order to maximize business impact – and how to measure the ROI of SEO.
- Why SEO is different from other marketing channels (like paid ads)
- Why thinking long-term yields the greatest returns
- How to measure the ROI of your SEO