Using keyword categories to identify search relevancy

When we encourage clients to expand the set of keywords they optimize for, we often hear a variation of, “My CMO wants to focus on ranking well for a core set of 50 keywords. Besides, does adding keywords really have an impact on traffic?”

Sound familiar?

To prove the positive impact keyword expansion can have when using an SEO platform, we examined 18 million visits during the holiday season from 5 high-traffic retailers and found:

  • The number of keywords driving traffic from natural search grew by 20% year over year
  • As keywords increased, traffic increased with it, growing by 26% YOY
  • Natural traffic to sites moved in lockstep with keyword scaling

Download your white paper at right to learn how to scale your keywords in natural search the easy way.