What are the big box retailers doing right in their search campaigns? Here's a hint: Natural search still plays a starring role. Even though they manage far more paid keywords than natural, only one of the ten big box retailers received less than 50% of their visits from natural.
Some eye-opening results:
- The top ten big-box retailers as a group spends approximately $678,000 per day on 1,217,966 keywords.
- The big-box retailers managed 188% more paid keywords than natural.
- 66% of the big-box retailers activity occurred from natural clicks.
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