Media Coverage

The 2018 Trends Marketing Executives Feel Least Prepared For

December 20, 2017

Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.

The report was based on data from a survey of 500 marketing executives (29% work for B2B firms, 14% work for B2C firms, and 26% work for hybrid B2B-B2C firms).

Some 34% of respondents say artificial intelligence is the 2018 trend they feel most unprepared for.

Another 29% cite augmented/virtual reality, 23% cite voice search, and 11% cite new social networks.

To read the full article, go to MarketingProfs