An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed.
Studies have shown that up to 80 percent of readers never make it past the headline, making it at least as important as the content itself. Given the importance of headlines to content marketing success, we did a study at Conductor (disclaimer: I am the director of research at Conductor) that examined how distinct headline types resonate with readers.
Our findings showed that number headlines (e.g., “30 Ways to Make Drinking Tea More Delightful”) resonated most, followed by reader addressing (e.g., “Ways You Need to Make Drinking Tea More Delightful”). More on what we think that means in a bit.
For more information check out the full article over at Search Engine Watch.