Media Coverage

4 Revealing Facts About How Consumers Search And Buy Online

April 3, 2014

A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers.

I want to focus on one aspect of the research: insight into consumer behavior when the buyer is in purchase mode…

Read the full Search Engine Land article here