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500th Brand Adopts Conductor’s Market Leading SEO Platform, Searchlight

August 10, 2011

Conductor, the leading provider of SEO technology software, announced today that 500 brands and retailers now use its market leading enterprise solution.


The success of Searchlight is proving that, in any economic climate, SEO prevails as the best opportunity to drive low-cost acquisition of highly targeted customers and Conductor. Leading companies are recognizing the “white-space” opportunity in natural search and SEO professionals are being hired aggressively; 80% of Internet Retailer 500 brands now employ a full-time SEO expert. These in-house teams are recognizing the value of technology and automation to deliver greater results, faster.

Marketing leaders from brands such as Toys “R” Us, Siemens and Sears understand the importance of organic search but have been historically frustrated by the pace of technological development in SEO compared with other digital marketing solutions until now. Searchlight is the only solution able to provide them with unlimited keyword management, actionable on-page recommendations, backlink analysis, competitive intelligence, social media contribution, keyword discovery and analytics integration.

“The speed at which marketing teams are adopting Searchlight since its launch is validating the need for advanced enterprise SEO solutions in the market,” said Seth Besmertnik, CEO of Conductor. “However, it’s still early days and there is a big opportunity for smart companies to achieve a competitive advantage with Searchlight.”