Organic search proved to be the top-performing channel in 2017, and will be a top priority for marketers in 2018, according to survey findings released Tuesday. Respondents listed “paid search” or “pay per click” media as their second priority for 2018, and “social” as their No. 3 priority for next year.
Conductor’s 2018 Marketing Executive Survey, with 500 participants, reveals statistics on strategy, technology, spend and success. The findings also suggest that marketers plan to spend more on technology this year compared with last.
Some 60% of marketing executives believe they will increase their focus on SEO campaigns in 2018. About 61% believe their overall focus on digital advertising will increase by some extent, while 76% said they will heighten their focus on content marketing.
Check out the full article in MediaPost