NEW YORK, NY As CMOs are increasingly turning to content marketing (in fact, 78% see this vehicle as the future of marketing), it has become more important than ever for them to understand how their content is actually performing. Now, they have access to a new platform that will help them measure content for effectiveness and search engine optimization. Conductor, the leading web presence management company, and Adobe Analytics, today announced the release of a new Content Health Score solution called Conductor Insights with Adobe.
Integrating proprietary technology and analytics from both companies, the Content Health Score provides a specific score out of 100 points for each page of content on a website to help brands rate content performance. Both Conductor and Adobe customers benefit from the release as they can now quickly and easily quantify the quality and effectiveness of different types of content, enabling more successful content strategies. Beta customers of the integration include Bisk Education, Capella University, Dominion Enterprises, Mozy and Under Armour.
According to the Content Marketing Institute (CMI) and MarketingProfs report on Content Marketing, content marketing now represents upward of a quarter of marketing budgets, and having the ability to measure and adjust content based on its actual effectiveness is business mission critical.
Conductor’s CEO Seth Besmertnik said, “We are proud to be first-to-market with this new Adobe integration. Marketers now have the most sophisticated means to drive effective content strategies and ROI to their businesses.”
SEO Marketing Manager at Capella University Joe Leyba commented, “Content Health Score is providing us with a much deeper understanding of how our content is performing, enabling us to build effective and streamlined content strategies. It also allows for greater collaboration between our content, analytics and technical teams by giving everybody a clear understanding of where SEO support is needed. We are already beginning to see improved workflow and solid results.”
Conductor is the only provider with a complete content solution – by working closely with Adobe the company was able to successfully solve complex data issues that plague the integrations of every other vendor in the space. This is particularly important in light of Google’s recent decision to encrypt searches using HTTPS, preventing keyword data from being passed to site owners; now, more than ever, marketers need to understand the performance of their content.
Conductor is the undisputed leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight™ platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic & revenue increases. The technology gathers data from the web to deliver actionable insight into where a brand’s content is getting discovered, how their competition is being found and the playbook needed to win the ‘unpaid’ media war. Conductor’s customer base, which includes top B2B, B2C brands and agencies like Citibank, FedEx, Ancestry.com, Box and Razorfish will have access to the enhanced platform beginning today.
Conductor is #38 on Inc. Magazine’s Fasting Growing Private Companies list and named by both Fortune Magazine and Crain’s Best Places to Work In America. Visit Conductor at www.conductor.com or on Twitter @conductor.