AI is the Marketing Trend That Has the Most Marketers Feeling Unprepared
Several new technologies and trends are poised to occupy the coveted (sarcasm alert) position of the “Year of [ ]” in 2018. So which one should marketers be most worried about? As it stands, Artificial Intelligence (AI) is the trend for which marketers feel most unprepared, according to a recent study [download page] from Conductor.
A Different Kind of Intelligence
As part of its study, Conductor identified 4 key trends and asked 500 marketing industry respondents to identify the one for which they feel most unprepared.
Artificial Intelligence emerged on top of that list, cited by roughly one-third (34%) of respondents.
About half of marketers globally are already using artificial intelligence in their marketing efforts, research from Salesforce has found. And AI is the fastest-growing marketing tool or technology in terms of planned usage, with another 27% expecting to adopt AI in their marketing within the next couple of years.
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