Authority Is The New Link: Reading Between The Lines Of Matt Cutts’ Guest Post Critique

February 6, 2014
Search Engine Watch
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The SEO industry has been all aflutter over the last few weeks, ever since Matt Cutts stated that guest blogging is dead.

In The decay and fall of guest blogging for SEO — a headline that is a particularly strong statement from Google’s Head of Webspam — Cutts essentially said that if you are link building by guest posting thin content across the Internet, stop. It is reasonable to conclude that Cutts’ post serves as an announcement of Google’s intent to crack down on those more interested in building links than quality content.

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