Media Coverage

Avoid Iowa, go to Florida: The Presidential Election by Clicks

October 25, 2012

Red states are the click-happiest people in the country, according to new findings from online ad company Infolinks. Moving into crunch time in the presidential election, Infolinks has broken down Internet users’ ad-clicking habits on a state-by-state basis, providing insight into where the candidates’ campaigns should perhaps spend their dollars.

One place both Romney and Obama should avoid, if you accept the logic of these data, is Iowa, which has the lowest click-through-rate (CTR) in the country: 26 percent below the national average. Key swing states Florida (+7 percent), Colorado (+3 percent), and Ohio (+1 percent) are still good investments for online ads, however…

Read the full Pandodaily article here