Brick-and-mortar retailers may face challenges in competing online, but pure-play online retailers that think they’ve won the e-commerce game shouldn’t count out their old-school competitors.
In fact, in some product categories, brick-and-mortar retailers are starting to beat out pure-play retailers.
According to new research published by Conductor, “the last 12-18 months have seen traditional brick and mortar companies step up their game when it comes to online commerce.”
It came to this conclusion after looking at Google organic search results for the top 100 products in each of three competitive categories: electronics, toys and jewelry.
While pure-play e-commerce companies appeared in the top five results 39% of the time and and brick-and-mortar retailers appeared 26% of the time, Conductor surmises that “brick and mortars have made substantial inroads in the search results” based on its analysis of historical data.