Competitive Analysis: How to BEcome an SEO Hero in 4 Steps
The practice of SEO is a fairly results oriented business. Increasingly, metrics dominate the focus of the SEO professional, whether rank, traffic, or conversions.
While a move to more measurement is overall a good thing, it means that SEO professionals are increasingly head down, focused on the things – like link building, on-page optimization, and content creation – that they believe will move the metrics needle.
A byproduct of a focus on tactics that can be closely tied to metrics is that activities that are perceived to not produce an immediate impact are often left undone.