Many have been wondering how Google +1 is going to effect SEO and search results. As you may know, Google launched +1 as a “like” or “retweet” button and is a way to share Google Search results that you like with your friends and the broader web. SEO management company Conductor says that +1 does have meaningful impact on search results. And because of this, the startup is now pulling those metrics into Searchlight, and running analytics on them to give brands understanding of when Google uses these social signals to rank websites.