Conductor adds Insight Stream to its Searchlight platform
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
These days, it’s hard to find a digital marketer who isn’t swimming in data.
To help marketers keep their head above water, content intelligence platform Conductor is today joining the parade of companies that have begun to offer intelligent assistants.
The New York City-based firm is launching Insight Stream, a kind of business intelligence assistant that surfaces actionable insights and recommendations you will probably want to know about. Insight Stream is now part of the company’s Searchlight platform for optimizing content-based traffic.
The data comes from feeds Conductor has been employing — its large-scale web crawling, the site-audit tool DeepCrawl, Google Analytics and Search Console, and Adobe Analytics.