HP, Amazon and ProFlowers Among the Top SEO Performers for 2010 NEW YORK – August 12, 2010 – Conductor Inc., the most widely used SEO technology company, partnered with Internet Retailer, publisher of the annual Internet Retailer Top 500 Guide, to comprehensively analyze the Search Engine Optimization (SEO) effectiveness of Internet Retailer’s 500 Top Retailers for Natural Search. According to the results, HP, Amazon and ProFlowers are among the companies that use SEO most effectively to ensure strong natural search rankings.
Each retailer listed was scored across three core competencies that together provided a holistic view of their SEO effectiveness. The three scores were combined to arrive at an “SEO Effectiveness Score” that will appear on each retailer’s page in Internet Retailer’s Annual Top 500 Guide and Search Marketing Guide. Scoring was also segmented by merchandiser category, giving the reader visibility into the SEO effectiveness of disparate retail verticals. The three SEO competencies each retailer was evaluated against were:
On a ‘Poor’ to ‘Excellent’ scale, each of the three top companies received an ‘Excellent’ score. Each company demonstrated a stronger proficiency than their peers in the three core areas of SEO, which are critical to a firm’s success at achieving natural search visibility. To truly, consistently succeed in natural search, an organization must make a companywide commitment to SEO,” said Seth Besmertnik, Conductor CEO. “We are glad to see companies making the commitment to technology, resources and tactics to help them get a step ahead of competitors.”
“We are glad to see companies making the commitment to technology, resources and tactics to help them get a step ahead of competitors.” -Seth Besmertnik
The analysis is featured in Internet Retailer’s recently published annual Search Marketing Guide. To purchase the guide, visit http://www.internetretailer.com/guides/search-marketing/ About Conductor Conductor is the SEO technology company that empowers enterprise marketers to take control of natural search. More than 250 of the Fortune 500 and Internet Retailer 500 rely on the company’s technology solutions and expert team to continually measure, improve and manage their natural search efforts in order to increase site traffic and revenue. Conductor is based in New York City. www.conductor.com Follow Conductor on Twitter: @conductor