Conductor, the Web Presence Management Company that empowers marketing teams to earn the customers paid advertising can’t buy, today announced that it had surpassed several major milestones in the second quarter of 2014, as the company’s innovative approach to marketing and unpaid media continues to drive results and exceed benchmarks.
In the three months following the launch of its Web Presence Management Platform, Conductor signed on a record number of new clients including leading brands including AT&T, Aquasana, Fab.com, Overstock and several dozen more.
Additionally, Conductor’s technology and solutions team released yet another marketplace-first product: Content Insights + Analytics, which combines Conductor’s market leading content segmentation technology with a powerful new analytics integration.
Conductor also opened a West Coast office in San Francisco’s SOMA district and expanded its headcount significantly. In conjunction with this news, the company also announced it has appointed Kerry Ancheta (who led MySQL to a nearly $1 billion acquisition by Oracle) as the company’s new Vice President of Worldwide Sales.
“Co-founding and leading a company is a marathon, which turned into a sprint this past year, as we raced to launch our web presence management platform,” said Conductor CEO Seth Besmertnik. “We’re all incredibly proud of what we have achieved in such a short time. In just one quarter, we introduced the web presence management framework to our customers, considerably surpassed our previous customer acquisition goals and extended our team and offices. We appointed a global leader to propel our future growth and success beyond the U.S. We continued to listen to our customers and keep marketers’ needs at the core of our product design. The successes we are seeing are a testament to the fact that our product drives results. I can’t wait to see what we accomplish in the remainder of the year.”
Kerry Ancheta, who is leading worldwide sales for Conductor, agreed, “This is an exciting time to join Conductor. The company has a phenomenal culture with some of the smartest people I’ve worked with. The unprecedented growth of our customer base in one quarter is simply indicative of the ROI clients see when working with Conductor. Simply put, Conductor Searchlight is central for marketers in revamping their media and advertising strategies to reach that 94 percent of the web that paid media doesn’t touch.”
Jeremy Sherman, Vice President of Search Marketing at Customer Magnetism, said, “Conductor’s powerfully effective platform and passion for customer service made the decision to grow our existing relationship with them a no-brainer for Customer Magnetism. We’re excited about the new release of Content Insights + Analytics and our team is thrilled to be able to leverage the impressive insights delivered by this latest feature of Conductor’s web presence management platform as we continue to move forward in our partnership.”
Learn more about how Conductor can help your organization break its addiction to paid media and create great consumer experiences.
Conductor is the undisputed leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic & revenue increases. The technology gathers data from the web to deliver insight into where a brand’s content is getting discovered, how their competition is being found and the playbook needed to win the ‘unpaid’ media war. Conductor’s 500+ customers include global brands like Citibank and FedEx, emerging leaders like Ancestry.com and LivingSocial, and leading agencies like iProspect & Razorfish.
Conductor is #38 on Inc. Magazine’s Fastest Growing Private Companies list and named by both Fortune Magazine and Crain’s Best Places to Work In America. Visit Conductor at www.conductor.com or on Twitter @conductor.