Web Presence Management Technology Company’s Latest Product Update Accelerates Content, Device and International Performance for Marketers
New York-May 12, 2015 Conductor, a leading web presence technology company enabling marketers to grow earned media, today announced new technology to bolster content marketing and provide insights into search behavior. The Conductor 2015 Spring Release introduces new ways to help marketers target the right audience at the right buying stage with engaging content. In addition marketers measure search behavior across device, location and content types.
“The marketing landscape continues to grow more complex, as does consumer search behavior”, said Baruch Toledano, Conductor vice president of product. “This provides an opportunity for marketers to better engage with content that is tailored based on device and location helps marketers cut through the noise. Our Spring Release focuses on exposing content opportunities and understanding search experiences based on location and device.”
Conductor’s Spring Release helps marketers focus on customers by:
Creating Targeted Content
Understanding Consumer Search Experiences
Providing Quality Data and Support
Additionally, as part of the Spring Release, Conductor introduced the Customer Success Advantage. According to Eric Reisch, “We have powerful technology and we want to ensure that marketers are using it to their full advantage. With the Customer Success Advantage we guide them through onboarding then provide them with industry thought leadership and experienced support.”
John Fernandez, senior director of analytics and operations at Jibe, a talent acquisition platform said, “One of the main reasons we use Searchlight is to highlight our areas for improvement. That way we know what to fix and the path forward. Content Mapping helps me make the case for more resources and to show what works and what doesn’t.”
For more information and to learn about the Spring Release, register for the Conductor Spring Release webinar by visiting www.conductor.com/2015-spring-release.
Conductor is the leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic & revenue increases. The technology gathers data from the web to deliver insight into where a brand’s content is getting discovered, how their competition is being found and the playbook needed to win the ‘unpaid’ media war. Conductor’s 500+ customers include global brands like Citibank and FedEx, emerging leaders like Apartments.com, and leading agencies like iProspect & Razorfish.
Conductor is #38 on Inc. Magazine’s Fastest Growing Private Companies list and named by both Fortune Magazine and Crain’s Best Places to Work In America. Visit Conductor at www.conductor.com or on Twitter @conductor.