The latest in a line of features that promote Customer-First Marketing
NEW YORK, NY–(Marketwired – Jun 13, 2017) – Conductor, the leading global content intelligence platform, today announced the launch of Content Activity Reporting, a revolutionary new technology that enables marketers to measure the value of content activities and their impact on ROI.
Investment in content marketing is on the rise: 87% of marketing executives reported that they increased their focus on content marketing in 2017. As brands recognize a shift in power where consumers have more control over the content they consume, businesses are turning to content marketing to attract and retain customers by creating valuable content.
In most marketing channels, success is measured through a simple equation of spend-over-return. However, with content marketing, success is not determined by program spend — it’s about quantity and quality. While marketers are constantly optimizing existing content and creating new content for better visibility and performance, it has been difficult to associate traffic changes with those specific actions, thus making it difficult to evaluate which efforts are effective.
The launch of Conductor’s Content Activity reporting enables marketers for the first time to measure the value and impact of their content activities.