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Conductor Launches Web Presence Management Platform and Declares the End of Paid Media
New York, NY — May 13, 2014 – Conductor, the Web Presence Management company that empowers marketing teams to earn the customers paid advertising can’t buy, today announced the launch of its Web Presence Management platform. The announcement follows a successful beta period in which the company integrated a suite of proprietary persona management, content detection and recommendation capabilities into its award winning marketing platform, Conductor Searchlight™. With this launch, the company aims to inspire marketers across the globe to break their paid media addiction and instead create great experiences preferred by their consumers. Conductor’s customer base, which includes top B2B and B2C brands like Citibank, FedEx, Ancestry.com, Box and innovative agencies like iProspect and Razorfish will have access to the enhanced platform beginning today.
Companies that leverage Searchlight to execute cross-web (desktop, mobile, social, search, content) campaigns to date have shown consumer acquisition results 300 percent higher on average than those achieved leveraging a single channel focused campaign to acquire consumer targets. Unlike paid advertising services, Searchlight gathers data from the web to deliver meaningful insight into where a brand’s content is getting discovered, how their competition is being found and the playbook needed to win the ‘unpaid’ media war. This is critical because 94 percent of Web Traffic derives from the ‘unpaid’ web and research shows that consumers ignore paid advertising.
According to Conductor Co-Founder and CEO, Seth Besmertnik, “We are moving to where we know the future is taking us. Web Presence Management is the next step for SEO Teams. Our customers like REI and Ticketmaster are taking on much more strategic roles within their companies than being just ‘search optimizers.’ The digital experiences they have created for their consumers are responsible for increasing their ROI and driving revenue growth.” Besmertnik said, “We expect thousands of marketers over the coming 12 months to re-organize their departments around the ‘unpaid’ media opportunity by forming a Web Presence Team. WPM will be the next major category in digital marketing.”
According to REI, “We are deeply committed to delivering on the needs of our customers. Conductor’s platform allows us to target and segment our content performance by persona and buyer journey stage. It’s better for us. It’s better for our customers. And the results say it all. On average, the customer acquisition rates we measure on Searchlight outperform controls by as much as 300 percent.”
Conductor has stood out as one of the organic search industry’s earliest and most successful innovators. In its new position as a web presence management company, Conductor now serves a market sized at more than $110 billion* based on recent forecasts of the combined budgets marketers will be spending on content marketing and search between now and 2017.
Conductor is the undisputed leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight™ platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic & revenue increases. The technology gathers data from the web to deliver actionable insight into where a brand’s content is getting discovered, how their competition is being found and the playbook needed to win the ‘unpaid’ media war. Conductor’s customer base, which includes top B2B, B2C brands and agencies like Citibank, FedEx, Ancestry.com, Box, iProspect and Razorfish will have access to the enhanced platform beginning today.
Conductor is #38 on Inc. Magazine’s Fasting Growing Private Companies list and named by both Fortune Magazine and Crain’s Best Places to Work In America. Visit Conductor at www.conductor.com or on Twitter @conductor.