Conductor has raised $20 million in its third found of funding for its enterprise-level SEO platform, Conductor Searchlight. The technology helps organizations optimize their natural search programs. Marketing teams can use it to manage data points like keywords, competitive analysis, social signals, universal search and workflow, and develop more effective marketing strategies.
Conductor Searchlight is built with open-source technology which allows the company to scale and iterate quickly. More than 100 of the Fortune 500 companies use Conductor Searchlight, including GE, BestBuy, AT&T, Amtrak, Capital One, FedEx, and Siemens, and revenue is growing fast. The investment was led by Investor Growth Capital, with participation from existing investors FirstMark Capital and Matrix Partners. This brings Conductor’s total investment to $33.5 million.