Conductor Makes Search On Mobile Research App Free
Conductor has made free to all a mobile app that gives marketers a better understanding of how people search and what makes them purchase.
The app allows marketers to enter a keyword and search for related terms to discover new content topics, as well as filter different stages of the consumer purchase process to see what people look at just prior to making a purchase. A data feed aims to help marketers understand how consumers make the decisions on what goods and services to purchase.
Conductor estimates that people search for answers more than 40,000 times per second. The goal — to help marketers spend less time guessing about what consumers want — led Conductor’s team to put together a witty video on brainstorming.