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Conductor Named SIIA Content CODiE Award Winner for Best SEO Solution

May 13, 2013

Company Recognized by Peers & Industry Experts as the Most Innovative Software Solution for Natural Search Success


C_PRVIEWS268Conductor, the first choice in Search Engine Optimization (SEO) technology, today announced that Conductor Searchlight™ was named winner of the 2013 SIIA CODiE Awards for Best SEO Solution. The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced Conductor as a CODiE Award winner during a special awards luncheon on May 9 in San Francisco during the industry’s most comprehensive ISV conference, All About the Cloud.


An SIIA CODiE Award win for software companies is an especially prestigious honor as each award winner was first reviewed by a field of software industry executives, whose evaluations determined 100 finalists. SIIA members then reviewed these finalists and voted to select 27 CODiE Awards Winners.


Conductor Searchlight is the world’s leading SEO platform used by organizations to manage, monitor, improve and measure natural search.  Conductor has transformed SEO into a healthy, high-functioning business channel for respected brands. Its defensible, cloud-based technology platform enables organizations to improve natural search visibility, generate more traffic, increase revenues and report on results across the organization and with all key stakeholders.  Leading brands like FedEx, General Electric (GE) and Siemens achieve SEO success on a daily basis using Conductor Searchlight. Companies report 6X more traffic and 15X more conversions from using Searchlight for natural search.

“We are thrilled to be named a CODiE winner for Best SEO Solution,” said Seth Besmertnik, CEO of Conductor. “The win and peer group validation underscores Conductor’s commitment to building a first-rate enterprise SEO technology platform that can easily scale to meet the evolving needs of the industry and our customers.  We continue to be at the forefront of innovation, providing the most advanced features and functionality to optimize natural search, increase traffic and grow revenue.”

The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and scores from both rounds are tabulated to select the winners.

“SIIA’s 2013 Software CODiE Award winners show that innovation and growth is alive in many areas of the software industry,” said SIIA Vice President for the Software Division Rhianna Collier. “Among the 27 winners, you’ll find the many of the most exciting software products and services on the market today.”

About Conductor

Conductor is the global leader in SEO technology.  Thousands of brands and enterprise marketers use its cloud-based SEO platform, Conductor Searchlight™ to measure, improve and manage their natural search efforts to stay ahead of the competition, increase site traffic and boost revenues.  The powerful, highly scalable platform processes massive amounts of data quickly to give users real-time information for better, more informed decision making and to identifying new ways to increase share-of-search that will propel their businesses forward.  Offering the most robust performance reporting and measurement tools available in the industry, Conductor arms marketers with the intelligence needed to tie SEO success to business objectives and demonstrate the value of SEO across the organization.  One of New York City’s fastest growing and most admired technology companies, Conductor is routinely recognized for excellence in business and corporate culture.  To learn more, go to www.conductor.com or follow Conductor on Twitter @conductor.

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education, and intellectual property protection to more than 700 leading software and information companies. The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit www.siia.net/software.

About the SIIA CODiE™ Awards

The SIIA CODiE™ Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since then, the CODiE Awards program has carried out the same purpose – to showcase the software and information industry’s finest products and services and to honor excellence in corporate achievement.