Conductor, the web presence management platform that looks to put an end to ads, has today raised $27 million in Series D funding led by Catalyst Investors, with participation from existing investors including FirstMark Capital, Matrix Partners, and Investor Growth Capital. A new investor, Blue Cloud Ventures, also joined the round.
The company started out as an SEO-based platform, but has watched the transition of the marketing and advertising space and found that it’s not about how much you pay to put content online, but about the quality of the content and the strategy used to share it.
“The marketing industry must reinvent itself to work,” said cofounder Seth Besmertnik. “With multiple screens and DVRs, we don’t watch commercials like we used to. And that same behavior keeps playing out online. Marketers will spend more than $100 billion this year on paid media.”