With so much attention being paid to social media and mobile marketing, it’s easy to forget that organic search still turns up the best results. To be specific, natural search converts twice as many visitors as paid search, and four times as many as social.
With SEO still being the most effective way to reach Web users, it makes sense that investors would want to train a keen eye on companies that can deliver bigger numbers. SEO technology company Conductor is seeing big numbers from Investor Growth Capital—the company announced Tuesday that it’s raised $20 million in a Series C round led by IGC, with help from existing investors FirstMark Capital and Matrix Partners. The round marks the largest investment to date in SEO.