Conductor switched direction based on customer feedback and research to redesign a new workflow for its product Searchlight. The company’s engineers spent hours studying what makes its most successful customers effective and integrated the best practices directly into the product.
Consumer behavior continues to change and marketers must keep up, said Seth Besmertnik, CEO of Conductor. As customer behavior changes, so does the need for marketers to rethink search engine optimization and content.
Besmertnik calls the platform the “New Conductor Searchlight Experience”– complete with reimagined navigation that follows best-practice workflows of some of the most successful brands such as Intuit, JanSport or the classic luxury brand Overland.