Conductor Releases Content Insights Powered by the Adobe Marketing Cloud
Conductor, the global leader in search technology, today announced the release of Content Insights powered by Adobe Analytics for the Conductor Searchlight platform. For the first time, marketers and agencies can unlock the full potential of their content strategy by combining their content marketing activities with their Adobe Analytics performance.
“The next generation integration of Adobe Analytics with Conductor’s Searchlight Content Insights is a significant step in the growth and evolution of our content-first approach, and reinforces our dedication to the Adobe Marketing Cloud.” says Seth Besmertnik, CEO.
Baruch Toledano, Conductor’s Vice President of Product, led the company’s efforts to create the Adobe Certified integration. “We’re very excited to partner with Adobe and further extend the capabilities of Searchlight,” said Toledano. “One of the great product challenges with the new integration has been creating a simple and flexible user experience, while unlocking the power of Adobe Analytics. We built this integration to provide flexibility for users to report on content performance and discover content opportunities using metrics that are most important to their businesses. ”
Key capabilities include:
- Seamlessly and securely import traffic, conversion and revenue information using a simple, clean and intuitive interface.
- Display and trend any imported metric within Content Insights for comprehensive content analysis and relative importance of content to site as a whole.
- Create and measure content using common business groupings such as products, brands, channels, content authors, and site structure. Content segments can be updated with no dependency on IT internal resources.
- Dynamic content segment membership that can be retroactively applied to prior campaigns.
Conductor was the first Adobe accredited SEO partner to bring analytics-powered SEO to digital marketers with the integration of Adobe Analytics in 2011. Since then, Conductor has successfully deployed hundreds of integrations for the world’s leading marketers.
Content Insights powered by the Adobe Marketing Cloud is now fully available to Searchlight customers. For more information on Content Insights visit: Conductor Searchlight’s Core Features.
Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted, cloud-based SEO platform, Conductor Searchlight™, which helps marketers scale natural search, monitor competitive market share and boost revenue. Through innovations like the SEO Cloud™, Conductor makes it possible for organizations to blend SEO data and workflow across any other form of web marketing. Companies such as FedEx, Siemens, Best Buy, and GE rely on the company’s technology platform and team of experts to continually measure and improve their natural search traffic and revenue.
Based in New York City, Conductor has been named one of Crain’s Best Places to Work in New York for the third consecutive year and was ranked the 13th fastest-growing software company by Inc. Magazine.