Conductor Searchlight Launches First Search Marketing API
Mashery-powered API helps reduce time-to-market for marketing teams, digital agencies and developers harnessing the power of Searchlight for improved intelligence and decision-making
NEW YORK, NY – November 19, 2013 – Conductor, the global leader in search technology, today announced that it has officially launched the Searchlight search marketing API. Utilizing world-class cloud-based API management services from Mashery, an Intel company., Conductor is the first search technology company to provide customers, digital agencies and developers with new ways to rapidly integrate the world’s leading search technology.
The ability to offer comprehensive API functionality is a critical component for software as service organizations in the digital marketing ecosystem. Few potential customers plan their shopping in brick and mortar stores today with the majority relying on online sources to make informed decisions early in the buying process. Organic search plays a critical early touch-point role in the buyer’s journey with 92% of all search clicks originating from organic results that lead to the highest converting customers.
For marketers it is becoming not only important but necessary to have the ability to integrate intelligence on early touch-point data like search behavior and page performance in search engines for successful omni-channel marketing programs. With awareness across channels of search behavior, marketers can start to tell a continuous story that provides and seamless journey to the customer for increased ROI.
The Searchlight API helps enable complete awareness and intelligence into the search patterns of customers and performance of pages at every turn to help build a complete profile of the buying cycle for optimized marketing ROI.
The Conductor Searchlight API makes it easy for customers to create custom search intelligence environments, build unique search applications and scale reporting requirements without needing to increase resources. The Searchlight API has been designed to cater for marketers with varying levels of development knowledge and resources. Using the newly launched portal, developers can use their team’s standard interface (e.g., REST, JSON) and go from concept to prototype in about a day. Using advanced web services, the new API can link to your systems without code changes, lengthy development or costly resources. Conductor is also building applications for third party developers to enable access to search data in numerous platforms and solutions.
“We have seen tremendous success with early Searchlight API adopters and are excited to be able to offer this technology to all customers,” said Seth Besmertnik, CEO. “We’re extremely happy to be launching an API with the global leader in API management to provide secure, managed and customized integrations with Searchlight.”
The Conductor Searchlight API team is experienced and dedicated to providing total support for API integrations with Searchlight data. Marketers and developers can get started today by visiting developers.conductor.com.
Conductor is the global leader in search technology. More than 5,000 brands and enterprise marketers use its cloud-based platform, Conductor Searchlight™ to measure, improve and manage their natural search efforts to stay ahead of the competition, increase site traffic and boost revenues. The powerful, highly scalable platform processes massive amounts of data quickly to give users real-time information for better, more informed decision making and to identifying new ways to increase share-of-search that will propel their businesses forward. Offering the most robust performance reporting and measurement tools available in the industry, Conductor arms marketers with the intelligence needed to tie SEO success to business objectives and demonstrate the value of SEO across the organization. One of New York City’s fastest growing and most-admired technology companies, Conductor is routinely recognized for excellence in business and corporate culture. To learn more, go to www.conductor.com or follow Conductor on Twitter @conductor.
Mashery, an Intel Company, is a leading provider of API Management technology and services. It helps 200,000 developers securely power 62,000 apps for more than 175 top brands — including Expedia, Argos, USA TODAY, Comcast, Dun & Bradstreet, Coca-Cola Enterprises, Aetna and CapitalOne. Only Mashery offers enterprises a PCI-DSS Compliant API Management platform to build API-powered platforms for opening new distribution channels, speeding time-to-market, and spurring innovation. Mashery focuses on API success, from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 200,000 developers. Mashery was founded in 2006.