Conductor, the market leader in search optimization technology, today announced the availability of TrueTraffic™, a new technology solution for dealing with [Not Provided] search data. The launch of TrueTraffic comes at an ideal time given Google’s quiet change this month aimed at encrypting all search activity – except for clicks on ads – which caused [Not Provided] visits to skyrocket.
Conductor has been closely monitoring the rise of [Not Provided] since the change to stop sending keyword data for logged-in users was first introduced by Google in October 2011. Keyword data is an important metric for digital marketers as it provides insight into what terms visitors use to arrive at desired websites. The data also provides marketers with a benchmark for readjusting search strategies, developing content, optimizing pages and a general understanding of what’s working and what could be improved upon to ensure positive brand interaction and a rewarding visitor experience. Without this data, marketers are flying blind.
Conductor analysis found that on Sept. 23, 2013 more than 11 million visits from three major retail websites showed one site with 65 percent of traffic [Not Provided], a second with 75 percent of searches [Not Provided] and a third at 80 percent. Outside reports suggest that Google has gone even further electing to hide all search data, bringing the percentage of encrypted search to nearly 100 percent.
TrueTraffic overcomes the loss of organic search keyword data and reinstates control over natural search for digital marketers. TrueTraffic calculates the traffic and revenue generated by individual keywords based on online visibility, consumer demand and behavioral models. The solution provides marketers and agencies with a clearer picture of the keywords driving website traffic to make better, more informed decisions on how to prioritize content creation and SEO initiatives.
“Our customers’ desire to succeed is what drives us to innovate,” said Seth Besmertnik, CEO of Conductor. “As the search technology market creator, we have built a thriving business by being able to anticipate the future needs of our clients long before market demand dictates. TrueTraffic is another example of our unequaled ingenuity and commitment to search marketers. Now, instead of guessing at the 85 percent of traffic they can’t see, or even watching that number climb to 100 percent, with TrueTraffic marketers can see specifically what is motivating the visitors to their site – and continue to respond.”
Conductor Searchlight™ is the most widely adopted search technology used by major brands and the agencies that support them. The platform is used by more than 5,000 brands; boasts 10,000 global users; supports six terabytes of data weekly; and delivers more than 50,000 workspaces. Customers report 6x more traffic and 15x more conversions from using Conductor Searchlight.