Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report, entitled “Natural Search Trends of the Internet Retailer 500,” evaluates the natural search visibility of the IR 500’s more than 88,000 most expensive paid keywords, on which they spend $1.2 million per day. The study reveals the IR 500 companies average a ‘D’ visibility score, appearing on page 6 in natural search results.
The study also segments the IR 500’s natural search visibility by four merchant type categories and by 14 merchandiser categories. Out of all merchant types, web based retailers have the highest natural search visibility, while brick and mortar merchants have the least. Among merchandiser categories the ‘Health/Beauty’ category has the most visibility, with Perfume.com leading the way as the category’s front runner, while the ‘Mass Merchant’ category suffers the poorest visibility.