Despite all the access to data, marketers still struggle to see beyond their own walls, as few are currently able to leverage data that informs them of actions and behaviors across other partners or even their own retail Web sites.
Even fewer can access competitive intelligence to understand how customers are browsing other products outside of their own brand’s portfolio, according to the CMO Council report Shopper Marketing: The New Rules Of Engagement released Tuesday.
Conductor, a New York-based company, launched a tool that it believes surfaces actionable insight and recommendations about content opportunities, critical site issues, and changes competitors make in campaigns.
Seth Besmertnik, Conductor CEO, calls the tool Insight Stream. It relies on “trained” algorithms that analyze the data to determine the need and where to prioritize events to gain immediate results.